Chow Tai Fook Jewellery Group Celebrates 95th Anniversary with Paris 100 Badminton Sponsorship

Chow Tai Fook Jewellery Group, a leading Chinese jeweler, is sponsoring the prestigious Paris 100 China-France badminton friendly exhibition match to celebrate its 95th anniversary and promote Chinese culture and craftsmanship globally. The event coincides with the 60th anniversary of the China-France Year of Culture and Tourism, as well as the countdown to the 2024 Paris Olympic Games.

The sponsorship marks the first milestone in Chow Tai Fook's journey to celebrate its 95th anniversary and brand transformation, demonstrating the company's commitment to promoting Chinese heritage and exceptional craftsmanship to a global audience. The Paris 100 event, initiated by Chinese badminton legends, celebrates the cultural harmony and shared appreciation for sports and the arts between China and France.

Why this matters: Chow Tai Fook's sponsorship of the Paris 100 badminton event not only celebrates the company's 95th anniversary but also promotes cultural exchange and mutual appreciation between China and France. This event showcases the power of sports and the arts in bringing nations together and promoting shared values on a global stage.

As part of the sponsorship, Chow Tai Fook has created a unique 24K Pure Gold Shuttlecock Decoration for auction, with the proceeds going to support local badminton clubs and aspiring athletes. The company has also launched the Paris 100 Collection, a tribute to the 60th anniversary of China-France relations and the upcoming Paris 2024 Olympics, featuring exquisitely crafted jewelry that combines elements of the French national flag, the Eiffel Tower, and the shuttlecock.

"This sponsorship marks a milestone in Chow Tai Fook's journey to promote Chinese heritage and exceptional craftsmanship to international audiences," said a spokesperson for Chow Tai Fook Jewellery Group. The Paris 100 event and the accompanying jewelry collection showcase the shared values and spirit of inclusivity and creativity in sports, promoting cultural harmony between China and France.

Key Takeaways

• Chow Tai Fook sponsors Paris 100 badminton event to celebrate 95th anniversary and promote Chinese culture.
• Event coincides with 60th anniversary of China-France Year of Culture and countdown to 2024 Paris Olympics.
• Chow Tai Fook creates 24K Pure Gold Shuttlecock Decoration for auction to support local badminton clubs.
• Chow Tai Fook launches Paris 100 Collection featuring jewelry combining French and Chinese elements.
• Sponsorship aims to promote Chinese heritage and craftsmanship to international audiences.