Bella Hadid Launches Orebella, an Alcohol-Free Perfume Collection Inspired by Nature's Healing Energy

Supermodel and entrepreneur Bella Hadid has ventured into the world of perfumery with the launch of Orebella, a collection of three alcohol-free perfumes created in collaboration with esteemed fragrance houses Firmenich and Robertet. The perfumes feature a unique, shake-to-activate, bi-phase formula that combines an oil base with natural oils and fragrance notes, offering a nourishing and long-lasting scent experience.

Hadid's passion for crafting bespoke perfumes using her own custom oil blends led to the creation of Orebella. The 27-year-old model and Kin Euphorics co-founder has been working on thislinefor over five years, inspired by nature's ability to heal and harness energy within the physical body and soul. Hadid's path to creating Orebella began after falling ill and taking a hiatus from the fashion industry, during which she discovered the benefits of natural remedies for her health and well-being.

The Orebella collection consists of three distinct scents: Window2Soul, a sheer floral perfume with notes of rose, jasmine, lemon, and tonka bean, perfect for everyday wear; Salted Muse, a perfume that captures "nostalgic emotions that leave you breathless like the crashing waves of the sea," featuring a cedarwood, sandalwood, and amber base, with notes of olive tree accord, fig, lavender, sea salt, and pink pepper; and Blooming Fire, a warm floral scent with notes of jasmine, patchouli, bergamot, clove leaf, and cardamom.

The unique bottled geode-shape of the Orebella perfumes is designed to transfer energy in the user's palm. The bi-phase formula, which is alcohol-free, vegan, hydrating, and clean, nourishes the skin and lasts for hours. Each scent is infused with specific natural oils to evoke different moods and energies, such as joy, calmness, tranquility, and balance.

The perfumes are currently available for purchase on the Orebella website in three sizes: 10ml ($35), 50ml ($75), and 100ml ($120). They will also be available at Ulta on May 10. A gold-colored perfume stand is also available for purchase, designed to display the brand's 100ml bottles.

Hadid has been promoting her new part by showcasing neutral, ethereal looks, including a white strapless dress from Rokh's fall 2024 collection and a vintage Christian Dior dress by John Galliano from spring 2004. The launch of Orebella marks a significant milestone in Hadid's career, as she expands her entrepreneurial endeavors beyond modeling and into the world of beauty and wellness.

As consumers increasingly seek out clean, sustainable, and wellness-oriented beauty products, Orebella's alcohol-free perfumes offer a unique and appealing alternative to traditional fragrances. Hadid's star power and the collaboration with Firmenich and Robertet position Orebella to make a significant impact in the perfume industry. "This world is my soul. This world is who I am. This world offers the ability to bloom and grow, with the most perfect imperfections. These scents are a blending of my past, my present, and my future. This is Orebella," Hadid said of her new venture.

Key Takeaways

• Bella Hadid launches Orebella, a collection of 3 alcohol-free perfumes with unique bi-phase formula.
• Perfumes feature natural oils, fragrance notes, and nourishing properties for long-lasting scent.
• Three scents: Window2Soul, Salted Muse, and Blooming Fire, each with distinct notes and energies.
• Orebella perfumes available on website and at Ulta, with prices starting at $35.
• Hadid's venture marks a milestone in her career, expanding into beauty and wellness beyond modeling.