Huawei Launches Pura 70 Ultra Smartphone withCutting-Edge Camera Tech

Huawei has unveiled its latest flagship smartphone series, the Pura 70, led by the top-of-the-line Pura 70 Ultra. The Pura series, which replaces Huawei's previous P series branding, boasts advanced camera technology and premium features. However, ongoing U.S. sanctions mean the phones do not include Google apps or services.

Why this matters: The launch of the Pura 70 Ultra highlights the ongoing struggle of Huawei to regain its footing in the global market despite U.S. sanctions. The success or failure of this flagship series will have significant implications for the company's future and the global smartphone industry as a whole.

The Pura 70 Ultra's standout feature is its state-of-the-art camera system. It sports a large 1-inch image sensor, variable aperture, and an innovative pop-out camera design that enables a slimmer profile compared to other phones with sizable sensors. A tech analyst noted,"Huawei phones used to be the leader in camera image sizes. But the last couple of years, perhaps as a result of sanctions, Huawei fell behind other Chinese phone brands in sensor size. "The camera on the Pura 70 Ultradelivers exceptionally sharp photos with natural bokeh effects. The variable aperture adjusts to control light intake and depth of field. A Huawei representative assured,"The camera module is tested to last, and the phone is still rated IP68 despite the moving parts. "The camera also features an ultra-fast shutter speed that can"essentially freeze objects in mid-air."

Another standout camera feature is the telemacro lens, allowing users to capture intricate macro shots from six inches away. This innovative lens opens up new creative possibilities for smartphone photography enthusiasts.

Beyond its impressive camera, the Pura 70 Ultra features a stunning 6.8-inch OLED display with a smooth 120Hz refresh rate. The phone's back has a unique faux-leather texture that sets it apart. Powering the device is Huawei's in-house Kirin 9010 chip, manufactured on a 7nm process despite challenges posed by U.S. sanctions. While not as advanced as the latest Qualcomm or Apple silicon, the Kirin 9010 still delivers strong real-world performance.

The Pura 70 Ultra packs a sizable 5,200 mAh battery and supports speedy 100W wired and 80W wireless charging. The phone's design is well-balanced, avoiding excessive heft or bulk while still feeling comfortable in the hand.

With a price tag of 9,999 yuan in China and 1,499 euros in Europe, the Pura 70 Ultra is firmly in premiumflagship territory. Initial sales numbers point to strong demand in China and Hong Kong, markets where Huawei has regained its footing. However, the lack of Google apps and services remains a significant hurdle for Huawei in the global market, as they are crucial for many users outside of China.

The Pura 70 Ultra showcases Huawei's ongoing commitment to pushing the envelope in smartphone camera technology and design, despite the challenges the company faces. The phone's advanced camera system, premium build, and robust performance make it an appealing choice for photography enthusiasts and tech-savvy consumers, especially in markets where the absence of Google services is less of an issue.

Key Takeaways

• Huawei launches Pura 70 series, replacing P series, with advanced camera tech.
• Pura 70 Ultra features 1-inch image sensor, variable aperture, and pop-out camera.
• Phone lacks Google apps/services due to US sanctions, a major global market hurdle.
• Pura 70 Ultra boasts 6.8-inch OLED display, 120Hz refresh rate, and 100W charging.
• Phone priced at 9,999 yuan in China, 1,499 euros in Europe, with strong initial sales.