TikTok Tests Web Link for In-App Coin Purchases, Potentially Bypassing Apple's 30% Commission

TikTok, the popular social media platform, is reportedly testing a new method to allow users to purchase 'coins' (the platform's digital currency) directly on their website, potentially bypassing Apple's 30% commission on in-app purchases. Screenshots reveal that TikTok is directing some users to tiktok.com/coin to make coin purchases using various payment methods, including Apple Pay. This new option could save TikTok significant commission fees that would normally be paid to Apple for in-app purchases.

The web-based purchase option is currently only available to a limited number of users who have spent a lot on coins in the past, but if widely adopted, it could lead to TikTok being banned from the App Store, similar to the Fortnite case with Epic Games. TikTok's coins are used for 'Gifts' to creators, which are then converted to 'diamonds' that can be redeemed for money.

This move by TikTok raises questions about the platform's compliance with Apple's App Store guidelines, which still require developers to pay a commission even if they link to alternative payment systems. The article suggests this could set a precedent for other apps to follow, or lead to a showdown between TikTok and Apple.

Why this matters: TikTok's testing of external payment links for in-app purchases directly challenges Apple's App Store policies and commission structure. The outcome of this situation could have significant implications for the relationship between app developers and Apple, as well as the future of in-app purchases on iOS.

TikTok has not yet issued an official statement regarding this new coin purchase feature. Apple, known for aggressively enforcing its App Store policies, has also not commented on whether it will take any action against TikTok for potentially violating its guidelines. The future of TikTok's web-based coin purchases, and the platform's standing in the App Store, remains uncertain as this story continues to develop.

Key Takeaways

• TikTok testing web-based coin purchases to bypass Apple's 30% commission
• Web-based option currently limited to high-spending users, could lead to App Store ban
• TikTok coins used for creator 'Gifts' that can be redeemed for money
• Move challenges Apple's App Store guidelines, could set precedent for other apps
• Outcome uncertain as TikTok and Apple have not officially commented