Halal Fair 2024 in Indonesia Empowers Small Businesses

The Halal Fair 2024, held from May 3-5 at the Jogja Expo Center in Yogyakarta, Indonesia, serves as an incubation platform for micro, small, and medium-sized halal businesses (UMKM). The event, organized by PT Wahyu Promocitra, aims to attract 20,000 visitors and features 111 brands from various categories including banking, finance, beauty, travel, fashion, education, and food.

Satrio Sukur, Project Director of PT WPCitra, expressed optimism about the fair's reception, stating, "As a creative city with significant potential in the culinary, fashion, craft, and other creative industries, we are optimistic that the Halal Fair Series will receive an enthusiastic response from the people of Jogja and surrounding areas." The event provides opportunities for networking, business skill enhancement, and promotion of sharia tourism.

The growth of the halal industry and sharia economy in Indonesia has significant implications for the country's economic development and its potential to become a global halal hub. As more small and medium-sized businesses obtain halal certification, it can lead to increased economic opportunities and job creation, ultimately contributing to the country's overall economic growth.

Yogyakarta, one of eight provinces prioritized for sharia economic development in Indonesia, is home to over 300,000 UMKM. However, only about 0.1% of these businesses have obtained halal certification. TheHalal Fairseries aims to encourage all stakeholders, especially UMKM and relevant authorities, to optimize the potential of the national halal industry.

Why this matters: The local government of Yogyakarta is committed to promoting UMKM and is currently intensifying the socialization of halal certification programs. Siti Aminah, Head of the Halal Product Registration and Certification Center at the Ministry of Religious Affairs, appreciated the Halal Fair Series Jogja, which aligns with the government's target of having all food and beverage products in Indonesia certified halal by October 2024.

PT Bank Jago Tbk, through its sharia business unit Jago Syariah, participated in the Halal Fair to introduce its sharia banking products and services. Waasi Sumintardja, Head of Sharia Business Bank Jago, stated, "Through Halal Fair, we want to introduce Jago Sharia to help customers achieve financial goals while improving national sharia literacy and finance." The bank will provide financial education to young couples and families and offer special promotions during the event.

The Halal Fair 2024 in Yogyakarta showcases the growing importance of the halal industry and sharia economy in Indonesia. By providing a platform for micro, small, and medium-sized businesses to obtain halal certification and promote their products, the event contributes to the development of the national halal ecosystem. As more UMKM embrace halal certification, Indonesia moves closer to its goal of becoming a global halal hub.

Key Takeaways

• Halal Fair 2024 held in Yogyakarta, Indonesia, targets 20,000 visitors and 111 brands.
• The event aims to promote halal certification among micro, small, and medium-sized businesses.
• Yogyakarta has over 300,000 UMKM, but only 0.1% have halal certification.
• The local government is committed to promoting UMKM and halal certification programs.
• The event contributes to Indonesia's goal of becoming a global halal hub.