Cinemark Faces Class-Action Lawsuit Over Supposedly Deceptive Drink Cup Sizes

Cinemark, one of the largest movie theater chains in the United States, is facing a proposed class-action lawsuit alleging that its 24-ounce drink cups can only hold a maximum of 22 ounces of liquid, deceiving customers and violating state and federal laws. The lawsuit, filed by Texas resident Shane Waldrop in federal court, claims that Cinemark's false advertising of the drink cup size is part of a pattern of deceptive packaging and pricing practices by the theater chain.

According to the complaint, Waldrop ordered a 24-ounce draft beer at a Cinemark theater in Grapevine, Texas on Valentine's Day, but when he measured the cup's capacity at home, he discovered it could only hold 22 ounces. The lawsuit alleges that Cinemark's misrepresentation of the cup size violates the Texas Deceptive Trade Practices Act, as well as constituting negligent misrepresentation, common law fraud, and unjust enrichment.

The lawsuit argues that consumers might believe they are getting a better deal by purchasing the larger 24-ounce cup, but in reality, they are paying more per ounce compared to the 20-ounce drink due to the cup's actual 22-ounce capacity. Waldrop and his attorneys are seeking an end to the supposedly deceptive labeling practice and a "disgorgement of profits" from Cinemark.

Why this matters: The class-action lawsuit against Cinemark highlights the importance of accurate product labeling and the potential consequences for companies accused of deceiving consumers. The case also underscores the significance of concession sales for movie theaters, as they keep all revenue from food and beverage purchases.

Cinemark has not yet released a public statement regarding the lawsuit. The case seeks to represent other purchasers of the 24-ounce cups, which could potentially implicate additional businesses that use the same cup supplier. As the lawsuit progresses, it may lead to further investigations into the serving sizes and measures of beverages in cinemas and theaters across the country.

Key Takeaways

• Cinemark sued for 24oz cups holding only 22oz, violating laws.
• Lawsuit alleges deceptive packaging and pricing practices by Cinemark.
• Lawsuit seeks to end deceptive labeling and disgorge Cinemark's profits.
• Case highlights importance of accurate product labeling and consequences.
• Lawsuit may lead to investigations into serving sizes at cinemas nationwide.