Moroccan Minister Launches Investment Campaign in Germany

Moroccan Minister of Industry and Trade Ryad Mezzour has launched a promotional campaign in Germany to attract German economic actors and investors. The campaign, initiated by the Moroccan Agency for Investment and Export Development (AMDIE), aims to showcase Morocco's strengths and opportunities in future industries, particularly in electric mobility and renewable energies.

As part of the campaign, Minister Mezzour engaged with representatives from major German companies such as Siemens Energy and Rolls-Royce. The Moroccan Pavilion at the Hannover Messe fair provided a platform for Moroccan companies and AMDIE to highlight Morocco's economic landscape and engage with potential international clients.

During his visit, the minister held meetings with the German Vice Chancellor and representatives of multinational industrial companies to discuss ways to strengthen cooperation between Morocco and Germany, especially in the areas of green energy and electric mobility. The promotional tour in Germany is part of a broader effort to position Morocco as an attractive destination for foreign investors and clients.

Why this matters: Morocco's investment campaign in Germany emphasizes the country's ambition to become a regional economic powerhouse and a hub for foreign investment. By focusing on key industries such as renewable energy and electric mobility, Morocco seeks to capitalize on the growing global demand for sustainable technologies and solutions.

The visit also explored opportunities for enhanced cooperation between the Casablanca Stock Exchange and financial institutions in New York. The Moroccan Ambassador to the United States highlighted the strong ties between Morocco and the US, noting the substantial increase in US investments and bilateral trade since the signing of a Free Trade Agreement in 2004. Morocco continues its efforts to foster financial inclusion, digital entrepreneurship, and access to digital infrastructure as it positions itself as a free trade hub.

Key Takeaways

• Morocco launched a campaign in Germany to attract investors, focus on electric mobility and renewables.
• Moroccan minister met with German companies like Siemens Energy and Rolls-Royce to discuss cooperation.
• Morocco aims to position itself as a regional economic powerhouse and hub for foreign investment.
• Morocco explored opportunities for enhanced cooperation between Casablanca Stock Exchange and New York.
• Morocco continues efforts to foster financial inclusion, digital entrepreneurship, and digital infrastructure.