Trustly Launches 'Growth Guarantee' Initiative for European Businesses

Trustly, a prominent payments technology firm, has introduced the 'Trustly Growth Guarantee' initiative for businesses across Europe. The initiative assures increased conversion rates of up to 98.8% and reduced fees compared to traditional payment methods.

Under the Growth Guarantee, Trustly ensures a clear reduction in the fees businesses pay and predictable pricing with no variable fees. The company also provides a 'Success Concierge' as a standard service and a reimbursement of three months' processing fees if the targets are not met.

Johan Nord, Chief Business Officer at Trustly, stated, "We are so confident in our market-leading account-to-account payment setup that we are willing to guarantee its success. This initiative reflects our commitment to driving efficiency and value for our clients."

The Growth Guarantee is available for both new and existing European customers of Trustly and is subject to the company's general terms and conditions. To qualify, businesses must process at least 50,000 transactions per month.

Why this matters: Trustly's Growth Guarantee initiative showcases the growing confidence in account-to-account payments and their potential to drive higher conversion rates and lower costs for businesses. It also highlights the increasing competition in the payments industry as providers seek to differentiate themselves through innovative offerings and guarantees.

Trustly's move comes as account-to-account payments continue to gain traction in Europe. The company, which enables direct bank transfers, processed over $20 billion in transaction volume in 2023. With the Growth Guarantee, Trustly aims to further accelerate the adoption of its payment solution and strengthen its position as a prominent provider in the European market.

Key Takeaways

• Trustly launches 'Growth Guarantee' for businesses in Europe, promising higher conversion rates and lower fees.
• Guarantee includes reduced fees, predictable pricing, and a 'Success Concierge' service, with a 3-month fee reimbursement if targets are not met.
• Trustly is confident in its account-to-account payment setup, processing over $20 billion in transaction volume in 2023.
• The Growth Guarantee is available for new and existing European customers, subject to a minimum of 50,000 monthly transactions.
• Trustly's initiative showcases the growing confidence in account-to-account payments and the increasing competition in the payments industry.