Beyoncé Promotes New Natural Hair Care Line While Embracing Her Own Natural Hair

Beyoncé has launched her own natural hair care line called Cécred and is using the opportunity to address speculation that she only wears wigs and extensions. In a behind-the-scenes video posted on Instagram, Beyoncé showcases her natural hair routine, including washing, conditioning, and heat-styling with a Dyson AirWrap. She emphasizes that her hair is truly her own and that she has been dyeing it blonde for 25 years, proving that her hair care routine works.

The video shows Beyoncé's full wash, dry, and style process using products from her Cécred line. She addresses the criticism she has received over the years for wearing wigs and extensions, dispelling the myth that women who wear them don't have healthy hair. "It's some bullshit, and it ain't nobody's business," Beyoncé states in the video. "The stigma and misconception that people who wear wigs don't have long and healthy hair - listen, I've been growing this hair since I was born, okay?"

Beyoncé also shares that she prefers to blow-dry her hair on medium heat and has managed to keep her hair healthy and strong despite the color treatments. She credits Cécred for helping her hair grow longer and stay moisturized, even with the blonde color. "Maintaining 25 years of blonde on my natural hair texture through experimentation has played a huge part in developing these products because it's the hardest to keep color-treated hair healthy and strong," Beyoncé explains.

Why this matters: Beyoncé's launch of Cécred and her public embrace of her natural hair sends a powerful message about self-expression and challenging beauty standards. As a prominent figure in the entertainment industry, Beyoncé's choice to showcase her natural hair and develop a hair care line specifically for textured hair has the potential to inspire and empower many women, particularly in the Black community.

Cécred, Beyoncé's natural hair care line, was released in February 2024 with products ranging from $20 to $52. The brand is a partnership with her mother, Tina Knowles, who has experience in the beauty industry from running a salon in Houston for nearly two decades. Beyoncé faced some initial criticism when her hair care line was first announced, with some claiming she didn't have enough expertise on natural hair because she often wears wigs. However, her fans have come to her defense, pointing out that her mother's background as a licensed cosmetologist likely provided Beyoncé with extensive knowledge about hair care.

Key Takeaways

• Beyoncé launched natural hair care line Cécred to address wig speculation.
• Beyoncé showcased her natural hair routine, dispelling myths about her hair.
• Cécred helps Beyoncé maintain healthy, color-treated hair despite 25 years of blonde.
• Beyoncé's natural hair embrace sends a powerful message about self-expression.
• Cécred is a partnership with Beyoncé's mother, a licensed cosmetologist.