Hop Water Emerges as a Refreshing Non-Alcoholic Beverage Trend in the US and UK

Hop water, a sparkling water infused with hops, is making waves as a unique and refreshing non-alcoholic beverage alternative in the United States and the United Kingdom. This trend has been gaining popularity among health-conscious consumers seeking the flavors and potential benefits of hops without the alcohol content.

Leading the charge in the US is Athletic Brewing Company, a prominent producer of non-alcoholic craft beers and hop waters. Their products, such as Free Wave, Run Wild, Upside Dawn, and Athletic Lite, boast low calories and carbohydrates while delivering the distinct taste of hops. Customer reviews and ratings showcase the positive reception and growing demand for these beverages.

In the UK, British brewers are also exploring the hop water category, recognizing its potential in the market. Sales of hop water in the US have doubled over the past two years, creating a $5.5 million market in 2023, and this success has inspired brewers across the Atlantic to develop their own offerings.

The production of hop water involves extracting the flavors and aromas of hops without the fermentation process used in beer. Brewers employ various techniques, such as heating whole-leaf hops or hop pellets in water or using pure hop oils and natural fruit flavorings. This results in a range of hop-infused sparkling waters with diverse flavor profiles, from pineapple and peach to white wine and strawberries.

Why this matters: The rise of hop water reflects a growing trend among consumers who are seeking healthier and more diverse beverage options. As more people moderate or reject alcohol consumption, the demand for flavorful and satisfying non-alcoholic alternatives continues to increase. Hop water offers a unique and refreshing option that caters to this health-conscious market while still providing a beer-like experience.

The success of hop water in the US, as evidenced by the doubling of sales in the past two years, has not gone unnoticed by brewers in the UK. As the trend crosses the Atlantic, it presents an opportunity for British brewers to innovate and capitalize on the growing demand for non-alcoholic beverages with unique flavor profiles.

With its versatility and potential health benefits, hop water is poised to become a popular choice among consumers seeking a refreshing and flavorful alternative to traditional alcoholic drinks.

Key Takeaways

• Hop water, a non-alcoholic, hop-infused sparkling water, is gaining popularity.
• Athletic Brewing Company leads the hop water trend in the US with low-cal offerings.
• UK brewers are also exploring the hop water category, inspired by US success.
• Hop water production involves extracting hop flavors without beer's fermentation process.
• Hop water caters to health-conscious consumers seeking non-alcoholic, flavorful options.