BJP Releases Viral Rap Song to Woo First-Time Voters in 2024 Elections

The Bharatiya Janata Party (BJP) has released a viral rap song titled "Vote for the G.O.A.T." as part of its aggressive digital campaign to appeal to first-time voters in India's 2024 Lok Sabha elections. The 3-minute 24-second song features young artists and promotes the achievements of Prime Minister Narendra Modi's government using Gen Z buzzwords like "G.O.A.T.", "OG", and "FOMO".

The trendy rap video highlights key government initiatives such as the withdrawal of Article 370 in Jammu and Kashmir, the implementation of 33% women's reservation, the startup boom, and paid maternity leave. It celebrates Modi's dedication to the nation's progress and his vision for a prosperous India, using vibrant rap lyrics, fun language, and contemporary visuals to connect with the youth.

The BJP's "Pehla Vote Modi Ko" (First Vote for Modi) campaign aims to engage India's young voters, who are expected to make up over 18 million of the electorate this election. The party has set a target of winning over 400 seats, with Modi confident that the BJP alone will secure 370 seats.

Why this matters: The BJP's viral rap song is part of a larger trend of political parties in India leveraging social media and digital campaigns to reach out to young and first-time voters. With the youth vote playing a critical role in the upcoming elections, the success of such campaigns could significantly impact the electoral outcome.

The BJP is not the only party tapping into social media, as the Congress and Trinamool Congress have also released digital campaigns targeting first-time voters. Modi's recent interactions with top Indian gamers and digital creators further underscore the BJP's strategy to engage with the Gen Z demographic. As the 2024 Lok Sabha elections approach, the battle for the youth vote is expected to intensify, with parties vying to capture the attention and support of this influential segment of the electorate.

Key Takeaways

• BJP releases viral "Vote for the G.O.A.T." rap song to appeal to first-time voters.
• Song highlights govt initiatives like Article 370 withdrawal, 33% women's reservation, startup boom.
• BJP's "Pehla Vote Modi Ko" campaign aims to engage India's 18 million young voters.
• BJP targets 400+ seats, confident of securing 370 seats alone in 2024 Lok Sabha polls.
• Political parties leverage social media to reach out to young and first-time voters.