Antigua and Barbuda Prepares for Summer of Cricket with Major Events and New Tourism Campaign

Antigua and Barbuda is set to host a series of major cricketing events this summer, as the twin-island nation gears up to welcome cricket fans from around the world.

The Antigua and Barbuda Tourism Authority has launched a new marketing campaign called "Be" to showcase the country's rich cricketing culture and invite visitors to immerse themselves in the unique experiences and vibrant atmosphere of the destination.

The campaign features a video with appearances by West Indies cricketing legend Sir Richie Richardson and Antigua and Barbuda astronaut Keisha Schahaff, highlighting the country's readiness to host the upcoming events. The ICC T20 Men's Cricket World Cup will be held in Antigua in June, followed by the FairBreak T20 Challenge celebrating women's cricket in July, and the 2024 Republic Bank Caribbean Premier League (CPL24) from August to October.

In addition to these tournaments, England's men's cricket team will also tour the West Indies for a white ball series with fixtures in Antigua in November. The full schedule of the upcoming ICC T20 fixtures taking place in Antigua has been released, encouraging visitors to be a part of the action and embrace the destination's offerings.

Why this matters: The summer of cricket in Antigua and Barbuda is expected to attract a significant number of visitors and provide a boost to the country's tourism industry. The events also showcase the nation's commitment to promoting both men's and women's cricket at the international level.

The "Be" campaign aims to invite cricket enthusiasts from around the world to experience the cricketing action and carnival atmosphere in Antigua and Barbuda. As Sir Richie Richardson stated in the campaign video, "This summer, we're inviting you to 'Be' here in Antigua for a summer of cricket. Come and experience the unique atmosphere of cricket in the Caribbean for yourself."

Key Takeaways

• Antigua and Barbuda to host major cricket events this summer.
• ICC T20 Men's World Cup, FairBreak T20 Challenge, and CPL24 scheduled.
• England's men's team to tour West Indies with fixtures in Antigua.
• Tourism authority launches "Be" campaign to promote cricket and destination.
• Events expected to boost tourism and showcase men's and women's cricket.