NBA Star Damian Lillard Launches Footwear Insoles Brand 'Move' After Suffering Foot Injuries

Damian Lillard, the NBA All-Star point guard for the Portland Trail Blazers, launched a new footwear insoles performance brand called 'Move' in December 2021. The motivation for creating the brand originated from Lillard's personal experience with multiple foot injuries, which he attributed to insufficient support from standard basketball shoe insoles.

Lillard, who has been a key player for the Trail Blazers since being drafted in 2012, recognized the need for better foot support and performance in basketball footwear. "I experienced multiple foot injuries due to a lack of support from standard basketball shoe insoles," Lillard explained during the launch of Move.

The Move brand aims to address this issue by providing high-quality insoles designed specifically for athletes and individuals seeking enhanced foot support and performance. Lillard's firsthand experience with the challenges posed by inadequate insoles motivated him to develop a solution that could benefit not only himself but also other athletes facing similar issues.

Why this matters: Lillard's launch of the Move brand highlights the importance of proper foot support in preventing injuries and optimizing performance for athletes. The brand's potential impact extends beyond the basketball court, as it could benefit individuals across various sports and activities who require better footwear support.

The launch of Move in December 2021 marked a significant step in Lillard's entrepreneurial journey, as he ventured into the footwear industry to tackle a problem he encountered personally. "The launch of Move represents my efforts to provide a solution for athletes and individuals seeking better foot support and performance in their footwear," Lillard stated during the brand's introduction.

As Lillard continues to lead the Portland Trail Blazers on the court, his off-court endeavor with Move showcases his commitment to making a positive impact in the world of sports and beyond. By addressing the issue of insufficient foot support in basketball shoes, Lillard aims to help athletes at all levels perform at their best while minimizing the risk of foot injuries.

Key Takeaways

• Damian Lillard launched 'Move' insoles brand in Dec 2021 to address foot injury issues.
• Lillard's personal experience with foot injuries due to inadequate shoe insoles motivated the brand.
• Move aims to provide high-quality insoles for enhanced foot support and performance.
• Lillard's brand launch highlights the importance of proper foot support for athletes.
• Move's impact extends beyond basketball, benefiting individuals across various sports and activities.