Saudi Arabia's PIF Sponsors Mutua Madrid Open Tennis Tournament in Multi-Year Deal

Saudi Arabia's Public Investment Fund (PIF) has agreed to a multi-year deal to sponsor the Mutua Madrid Open tennis tournament in Madrid, Spain. The partnership is part of PIF's wider tennis sponsorship with the ATP, making PIF a Platinum Partner and the official naming partner of the PIF ATP Rankings.

As the title sponsor of the Mutua Madrid Open, one of the most prestigious events on the ATP Tour calendar, PIF will provide financial, marketing, and image support to help make the tournament a world-class event. The deal aligns with PIF's strategy to invest in and support the growth of global sports and entertainment.

PIF is committed to growing tennis globally and providing opportunities for young players. As part of the partnership, PIF will develop a platform that allows tennis fans of all ages to train and learn from legendary players and coaches in Madrid. The fund will also support local tennis academies in Spain and run a training camp called the PIF Tennis Bootcamp.

Why this matters: The sponsorship deal between PIF and the Mutua Madrid Open is part of Saudi Arabia's broader efforts to invest in sports and entertainment globally. It showcases the country's commitment to promoting and growing tennis, while also providing opportunities for young players to develop their skills.

In addition to the Mutua Madrid Open, PIF has partnered with other ATP events, including the Indian Wells, Miami, and Nitto ATP Finals. The PIF sponsorship program focuses on discovering new potential and investing in people, initiatives, and partnerships that drive positive impact globally.

The Mutua Madrid Open will also launch a new podcast called 'Iguales' featuring special guests from the world of tennis. The first episode, set to air on April 24th, will feature tournament director Feliciano Lopez. "The partners, with their image, financial, and marketing support, are vital to the success of a world-class tournament like the Mutua Madrid Open," Lopez said, highlighting the importance of the PIF sponsorship.

Key Takeaways

• PIF to sponsor Mutua Madrid Open tennis tournament in multi-year deal.
• PIF becomes Platinum Partner and official naming partner of ATP Rankings.
• PIF to develop platform for fans to train with legendary players and coaches.
• PIF to support local tennis academies in Spain and run a training camp.
• Mutua Madrid Open to launch new podcast 'Iguales' featuring tennis personalities.