Samsung Unveils AI-Powered TVs in India with Advanced Features

Samsung, India's largest consumer electronics company, has launched its latest lineup of AI-powered TVs in the country. The new range includes the flagship Neo QLED 8K, Neo QLED 4K, and OLED TVs for 2024, which were unveiled at the 'Unbox & Discover' event in Bengaluru.

The Neo QLED 8K TV is powered by Samsung's advanced NQ8 AI Gen3 processor, featuring a Neural Processing Unit (NPU) that delivers an eight-fold increase in neural networks compared to its predecessor. This ensures exceptional viewing experiences with enhanced picture quality and sound optimization. The processor integrates hardware and software elements to recognize and adapt to the content and the viewer's environment, delivering the best possible audio and visual settings.

The Neo QLED 8K and Neo QLED 4K lineups boast various AI-driven features, such as AI Picture Technology, AI Upscaling Pro, AI Motion Enhancer Pro, and Real Depth Enhancer Pro. These technologies work together to improve clarity, depth, and motion handling, elevating the overall viewing experience. The 8K AI Upscaling Pro feature transforms content up to 8K resolution using 512 AI neural networks, while the Real Depth Enhancer Pro enhances depth expression and foreground contrast for a more immersive, 3D-like picture.

Samsung is also introducing the world's first glare-free OLED TV, which eliminates unnecessary reflections while preserving deep blacks and clear images under various lighting conditions. The AI-powered audio enhancements isolate voices from background noise for clear dialogue, and the Adaptive Sound Pro feature optimizes sound based on room size and audio content.

Why this matters: Samsung's launch of AI-powered TVs in India showcases the company's commitment to bringing advanced technology to the Indian market. These advanced TVs cater to the growing demand for smart home technology and provide consumers with enhanced viewing experiences through AI-driven features.

The new TVs offer seamless connectivity, integration with smartphones, and localized smart experiences for Indian consumers, including gaming, entertainment, education, and fitness services. As part of the pre-order offer, customers can receive a free soundbar, Freestyle, or Music Frame, and up to 20% cashback depending on the model purchased.

Key Takeaways

• Samsung launches AI-powered TVs in India, including Neo QLED 8K, 4K, and OLED models.
• Neo QLED TVs feature advanced NQ8 AI Gen3 processor with 8x increase in neural networks.
• AI-driven features like AI Picture, Upscaling, Motion Enhancer, and Real Depth Enhancer Pro.
• World's first glare-free OLED TV with AI audio enhancements and Adaptive Sound Pro.
• Seamless connectivity, smartphone integration, and localized smart experiences for Indian consumers.