Brixton Motorcycles Enters Indian Market in Partnership with KAW Veloce Motors

Brixton Motorcycles, a globally recognized two-wheeler brand under the Austrian-owned KSR Group, has announced its entry into the Indian market through a strategic partnership with KAW Veloce Motors Pvt Ltd (KVMPL). The company plans to launch four motorcycle models designed for the Indian market, spanning different segments including touring, cruiser, off-road, and scrambler.

Brixton's motorcycles for India will be developed at its design center in Austria and manufactured at a new facility owned by KVMPL in Kolhapur, Maharashtra. The partnership also involves setting up a research and development center in India to develop models specifically for Indian riders and make the country a strategic export hub for Brixton to Southeast Asian and African markets.

The brand aims to establish a significant presence in India by opening 15 dealerships and 5 service centers across major cities by the end of 2024. Brixton plans to further expand its network to 50 outlets by 2025. The Kolhapur manufacturing base will serve as the production hub, catering to both the domestic market and potential exports.

Why this matters: Brixton's entry into the Indian market, which is dominated by established brands like Royal Enfield, KTM, and Honda, represents a significant step in their global expansion strategy. By leveraging local manufacturing and R&D, Brixton aims to offer competitively priced motorcycles designed for the Indian market, potentially redefining market dynamics and providing riders with fresh choices across different segments.

Brixton's first offering for the Indian market will be an off-road tourer, set to be showcased globally later this year and launched in India around the festive season. "We are excited to introduce our exclusive range of motorcycles to the Indian market in partnership with KVMPL," said a Brixton Motorcycles spokesperson. "Our aim is to provide Indian riders with a blend of style, performance, and innovation that Brixton is known for globally."

Key Takeaways

• Brixton Motorcycles enters Indian market through partnership with KVMPL.
• Plans to launch 4 models for touring, cruiser, off-road, and scrambler segments.
• Aims to establish 15 dealerships and 5 service centers by 2024, expanding to 50 by 2025.
• Kolhapur facility to serve as production hub for domestic and export markets.
• Brixton's first offering for India is an off-road tourer, launching in 2023 festive season.