Lava Launches Prowatch ZN and VN Smartwatches in India

Lava International, a leading Indian electronics company, has introduced two new smartwatch models under its Prowatch sub-brand - the Prowatch ZN and Prowatch VN. The smartwatches were unveiled at an event on April 26, 2023, and aim to provide Indian consumers with superior quality, impeccable service, and trustworthy technology.

The Prowatch ZN is the more premium offering, featuring a 1.43-inch AMOLED screen with a resolution of 466x466 pixels, protected by Corning Gorilla Glass 3. It boasts a high-accuracy PPG sensor for continuous heart rate monitoring, fitness tracking, and other connected features. The smartwatch is powered by a Realtek chipset, supports Bluetooth 5.2 calling, and has a range of health and fitness tracking sensors. The Prowatch ZN is priced at Rs 2,599 for the silicon strap variant and Rs 2,999 for the stainless steel variant as part of a launch offer.

On the other hand, the Prowatch VN has a larger 1.96-inch TFT 2.5D curved display with 500 nits of brightness. It offers features like a voice assistant, smart notifications, and various sports modes. The Prowatch VN is priced at a special introductory price of Rs 1,999.

Why this matters: The launch of the Prowatch ZN and VN marks Lava's entry into the growing smartwatch market in India. With budget-friendly pricing and a focus on addressing the shortcomings of existing products, Lava aims to capture a significant share of the market and provide consumers with reliable and feature-rich smartwatches.

Both smartwatches come with a 2-year warranty, which Lava claims is a first in the segment. The Prowatch series will be available for purchase on Amazon, Lava's e-store, and Lava's retail network starting from April 26, 2023.

Sunil Raina, President and Business Head of Lava International, stated, "We have been working tirelessly to address the unfulfilled needs of the customers, who are looking for reliable smartwatches. The existing products in the market fail to serve the desired purpose due to multiple reasons like inaccurate data, fragility, or privacy concerns. With Prowatch, we aim to bridge these gaps and provide compelling products to our customers."

Key Takeaways

• Lava launches 2 new smartwatches, Prowatch ZN and Prowatch VN, in India.
• Prowatch ZN features AMOLED display, Gorilla Glass 3, and Bluetooth calling.
• Prowatch VN has a larger 1.96-inch TFT display with voice assistant and sports modes.
• Lava aims to capture market share with budget-friendly pricing and 2-year warranty.
• Smartwatches available on Amazon, Lava's e-store, and retail network from April 26.