Indian Bridal Makeup TikTok Trend Inspired by 2001 Bollywood Film Goes Viral

A new Indian bridal makeup trend has taken TikTok by storm, with thousands of influencers recreating a look inspired by the 2001 Bollywood film "Asoka." The trend, which originated on the popular video-sharing platform, features content creators spending hours transforming themselves into brides from the iconic movie.

The "Asoka makeup trend" involves styling oneself in traditional Indian outfits, heavy jewelry, and a makeup look that pays homage to the character played by actress Kareena Kapoor Khan in the film. Influencers are seen filming their entire transformation process, often set to the song "San Sanana" from the movie's soundtrack, which features the actress adorning dark eyeliner and geometric patterns on her face and body, depicting an ancient Indian style of makeup.

The trend has since spread to other social media platforms, with influencers from countries like Thailand and India sharing their own versions of the "Asoka makeup" look. Indian bridal makeup artists have also widely adopted the trend, creating their own interpretations and sharing them on TikTok.

The viral trend highlights key elements of traditional Indian bridal makeup, such as a flawless base, bold lip colors, and intricate designs. It has not only caught the attention of the TikTok community but has also had a significant impact on the Indian bridal makeup industry, with many artists and influencers embracing the iconic look from the early 2000s.

Why this matters: The "Asoka makeup trend" showcases the global influence of Bollywood and how social media platforms like TikTok can resurrect and popularize iconic looks from the past. The trend's viral nature also highlights the power of influencers in shaping beauty trends and their impact on the industry.

The trend's popularity comes as the TikTok community continues to embrace iconic makeup looks from the 2000s, with the "2000s Asian makeup trend" also going viral alongside the "Asoka makeup trend." The former, inspired by early 2000s Korean makeup looks, features blue eyeshadow with glitter, brown lip gloss, and retro filters, with creators lip-syncing to the song "10 Minutes."

Factors contributing to the success of these trends include a celebration of Asian culture, nostalgia for the iconic makeup looks of the 2000s, the use of viral songs, and the extravagant transitions showcased in the videos. As the "Asoka makeup trend" continues to gain traction, it serves as a testament to the enduring influence of Bollywood and the power of social media in reviving and popularizing classic beauty trends.

Key Takeaways

• A new Indian bridal makeup trend inspired by the 2001 film "Asoka" is going viral on TikTok.
• The trend involves recreating the iconic makeup look of Kareena Kapoor Khan's character, featuring bold eyeliner and geometric patterns.
• The trend has spread to other social media platforms, with influencers and bridal artists worldwide sharing their interpretations.
• The viral trend highlights traditional Indian bridal makeup elements and the global influence of Bollywood.
• The success of the "Asoka makeup trend" and the "2000s Asian makeup trend" showcases the power of social media in reviving classic beauty trends.