Irish Fashion Designer Rachel Rashhiiid Finds Success with Sustainable Faux Fur

Rachel Rashhiiid, a 27-year-old fashion designer from Ireland, has made a name for herself by creating unique faux fur hats and clothing that have been worn by celebrities such as Doja Cat and Vanessa Hudgens. Rashhiiid's path to success in the fashion industry was not straightforward, as she initially pursued various college courses before finding her true passion.

After studying social science, psychology, and marketing, Rashhiiid felt uninspired and unsure about her future career. It was a conversation with her mother's art teacher friend that led her to enroll in the fashion design program at the Grafton Academy. However, Rashhiiid made the courageous decision to drop out of her Masters program to focus on launching her own fashion brand.

Rashhiiid's handmade, high-quality faux fur designs quickly gained traction when celebrities started wearing them. She has learned to be strategic in her collaborations with influencers and A-list celebrities, often requiring social media tags in exchange for presenting them with her products. This approach has helped to increase the visibility and popularity of her brand.

Why this matters: Rashhiiid's success story highlights the growing demand for sustainable and ethical fashion choices. Her journey also demonstrates the importance of pursuing one's passion and taking calculated risks to achieve success in a competitive industry.

Rashhiiid's work with singer Doja Cat has been particularly meaningful, as she admires the artist's bold fashion choices and personal style. "I love how Doja Cat is always pushing boundaries with her fashion and is not afraid to take risks," Rashhiiid said. By focusing on sustainable materials and handmade craftsmanship, Rashhiiid has carved out a unique niche in the fashion world and continues to attract attention from celebrities and fashion enthusiasts alike.

Key Takeaways

• Rachel Rashhiiid, 27, is an Irish fashion designer known for faux fur hats and clothing.
• Rashhiiid initially pursued various college courses before finding her passion in fashion design.
• Rashhiiid's handmade, high-quality faux fur designs have been worn by celebrities like Doja Cat.
• Rashhiiid's success highlights the demand for sustainable and ethical fashion choices.
• Rashhiiid's work with Doja Cat showcases her focus on sustainable materials and handmade craftsmanship.