Maldives Extends Deadline for ITB China 2024 Participation

The Maldives Marketing and Public Relations Corporation (MMPRC) has announced an extension of the participation window for ITB China 2024, one of the largest travel trade fairs in Asia. The new deadline for interested parties to register for the event is now set at 13:00hrs on April 25, 2024.

ITB China, a leading B2B trade show focused on the Chinese travel market, is scheduled to take place from May 27 to 29, 2024, at the Shanghai World Expo Exhibition and Convention Center. The event provides a platform for tourism stakeholders to showcase their offerings and engage with key players in the Chinese travel industry.

The decision to extend the participation deadline comes as part of MMPRC's efforts to maintain the Maldives' momentum in the Chinese traveler market. China has reclaimed its position as the top source market for the Maldives in 2024, following a three-year hiatus due to the COVID-19 pandemic. So far this year, China has maintained its dominance, bringing in more than 71,000 tourists to the island nation.

Why this matters: The extension of the ITB China 2024 participation deadline highlights the Maldives' commitment to strengthening its presence in the Chinese travel market. As the world continues to recover from the impact of the pandemic, the Maldives is taking proactive steps to ensure its tourism industry remains competitive and attractive to Chinese travelers.

The Maldives' participation in ITB China 2024 is expected to further boost the country's tourism industry, which has been a key driver of its economy. By engaging with Chinese travel agents, tour operators, and other industry stakeholders, the Maldives aims to showcase its unique offerings and solidify its position as a top destination for Chinese travelers.

Key Takeaways

• MMPRC extends participation deadline for ITB China 2024 to April 25, 2024.
• ITB China 2024 is a leading B2B travel trade fair in Asia, scheduled for May 27-29, 2024.
• China has reclaimed its position as the top source market for Maldives in 2024 after COVID-19 hiatus.
• Maldives aims to strengthen its presence in the Chinese travel market through ITB China 2024.
• Maldives' participation in ITB China 2024 expected to boost its tourism industry, a key economic driver.