Antigua and Barbuda Launches 'Be Here' Campaign to Attract Cricket Fans for Major Events

Antigua and Barbuda has launched the 'Be Here' campaign to attract cricket fans for major events taking place in the country this year, including the ICC Men's T20 World Cup, the FairBreak T20 Challenge, and England's white ball series tour. The campaign aims to showcase Antigua and Barbuda as a premier destination for cricket enthusiasts, highlighting its world-class facilities, vibrant culture, and picturesque landscapes.

The 'Be Here' campaign features a video that takes viewers on a trip across various locations in Antigua and Barbuda, following a cricket ball to generate excitement and anticipation for the upcoming tournaments. Antigua and Barbuda will host 8 matches of the ICC Men's T20 World Cup 2024, a 29-day tournament spread across 6 Caribbean destinations and 3 venues in the USA. The FairBreak T20 Challenge is scheduled for July, followed by the Caribbean Premier League from August to October. England's men's cricket team will also tour the West Indies, with matches in Antigua, in November.

Why this matters: The 'Be Here' campaign represents Antigua and Barbuda's efforts to position itself as a hub for international cricket tournaments and boost tourism. The island nation aims to capitalize on the influx of cricket events to showcase its rich cricketing legacy and attract visitors from around the world.

The campaign will utilize digital, print, social media, and radio advertising to draw visitors to experience the exciting cricket matches and the island's offerings, including its culture, traditions, sailing, yachting, and wellness activities. Antigua and Barbuda's tourism authority expressed enthusiasm about the campaign and aims to provide a surreal experience to all visitors.

In preparation for the major events, the Central Board of Health (CBH) has hosted training sessions on food safety for mass gatherings, facilitated by officials from the Caribbean Public Health Agency (CARPHA). The training focused on experiential learning and will continue throughout the year to cover other upcoming events, including the 4th International Conference on Small Island Developing States (SIDS). The CBH has also ramped up inspections on evenings and weekends to ensure food establishments serve safe food during the tournaments.

Antigua and Barbuda's Minister of Tourism, Charles Fernandez, emphasized the significance of the 'Be Here' campaign, stating, "We are thrilled to welcome cricket fans from around the world to Antigua and Barbuda for these exciting events. Our 'Be Here' campaign showcases the best of what our islands have to offer, both on and off the cricket field. We look forward to providing an unforgettable experience for all visitors."

Key Takeaways

• Antigua and Barbuda launches 'Be Here' campaign to attract cricket fans for major events.
• The country will host 8 matches of the ICC Men's T20 World Cup 2024 and other cricket tournaments.
• The campaign aims to showcase Antigua and Barbuda's cricket facilities, culture, and landscapes.
• The Central Board of Health is conducting food safety training for the upcoming events.
• The Minister of Tourism emphasizes the campaign's goal to provide an unforgettable experience for visitors.