Tiger Woods Launches Sun Day Red Brand with Ambitious Goals

Golf icon Tiger Woods has embarked on a new entrepreneurial venture with the launch of his own brand, Sun Day Red. The brand, which officially debuted on Wednesday, offers a range of golf accessories and apparel, with prices spanning from $40 to $200. Woods promoted Sun Day Red on The Tonight Show with Jimmy Fallon and the Today Show with Carson Daly, showcasing his enthusiasm for the new endeavor.

The launch of Sun Day Red comes after Woods ended his remarkable 27-year partnership with Nike in January, which had earned him over $800 million. The brand's logo features a tiger with 15 stripes, symbolizing Woods' 15 major championship victories. "The logo is a tiger. It's nice and clean," Woods explained. "There is some representation of what I have done in my career. There's 15 stripes — I've won 15 major championships."

The first collection, aptly named "The Hunt," is now available to the public. Prices for the apparel and accessories range from $40 for hats to $200 for a 3D Knit Hoodie designed for mobility and unrestricted swings. A limited "Pines" collection, featuring an all-green theme, was made available to select fans who signed up during Masters week and will be released to the wider public in June. Two more collections, "All Things Red" and "The Brave," are set to launch at a later date.

"My mom thought that being born a Capricorn that red was my power color," he shared. "I'll wear red at big events, on the last round of big events, because I cannot wear it every single day."

Woods expressed his enthusiasm for the brand, stating, "It's incredible to wear something designed by athletes made for athletes." He also shared his ambitious goal to "ruin the logo" by continuing to win and adding more stripes to represent future major victories. "My goal is to ruin the logo. I want to keep ruining the logo. The trademark is this, and my job is to ruin it," Woods declared.

The launch of Sun Day Red marks a significant milestone for Woods, who had partnered with Nike since the beginning of his professional career. As he embarks on this new entrepreneurial venture, fans and golf enthusiasts alike eagerly await the impact his brand will have on the sport and the fashion world. With Woods' determination to continue winning and his vision for Sun Day Red, the future looks bright for this exciting new chapter in his illustrious career.

Key Takeaways

• Tiger Woods launches new brand, Sun Day Red, offering golf accessories and apparel.
• Prices range from $40 to $200, with a logo featuring 15 stripes for his major championships.
• The first collection, "The Hunt," is available now, with two more collections coming soon.
• Woods aims to "ruin the logo" by adding stripes for future major victories.
• Sun Day Red marks a new entrepreneurial venture for Woods after ending his 27-year Nike partnership.