Swaraj Tractors Celebrates 50th Anniversary with Limited Edition Tractor Launch

Swaraj Tractors celebrates 50 years with limited edition models, showcasing its legacy and commitment to empowering farmers. The company also launches a CSR program to skill women and the differently-abled, aligning with its purpose of transforming farming and enriching lives.

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Rafia Tasleem
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Swaraj Tractors Celebrates 50th Anniversary with Limited Edition Tractor Launch

Swaraj Tractors Celebrates 50th Anniversary with Limited Edition Tractor Launch

Swaraj Tractors, a division of the Mahindra Group, marked its 50th anniversary with the unveiling of limited edition variants of its popular XM, XT, and FE tractor models. The special edition tractors feature golden decals and the signature of brand ambassador Mahendra Singh Dhoni, highlighting the premium quality and style of these models.

The launch event, called the 'Josh Ka Swaran Utsav', was part of a nationwide campaign that visited over 50,000 customers. Swaraj displayed its Swaraj 855 FE and Swaraj 744 FE tractor models at the event, showcasing the company's rich heritage and commitment to its customers. A sand art crafted from 'Desh Ki Mitti' collected from across India was also showcased, symbolizing Swaraj's deep connection with the farming community.

Harish Chavan, CEO of Swaraj Tractors, emphasized the company's unique proposition of 'tractors made by farmers for farmers' and its focus on customer loyalty. "Swaraj Tractors has always been a pioneer in the Indian tractor industry, and we are proud to celebrate our 50th anniversary with our valued customers and partners," said Chavan.

The limited edition tractors will be available for a period of two months across the country. Swaraj also unveiled a coffee table book chronicling its 50-year journey, which began in 1974 with the delivery of its first tractor, the Swaraj 724 (26.5hp). The company has since crossed sales of 20,00,000 units in 2022.

Why this matters: Swaraj Tractors' 50th anniversary celebrations highlight the company's significant contributions to the Indian agriculture sector and its strong bond with farmers. The launch of limited edition tractors and initiatives like 'Skilling 5000' demonstrate Swaraj's commitment to empowering farmers and enriching lives in rural communities.

As part of its golden jubilee celebrations, Swaraj Tractors also announced a new CSR program called 'Skilling 5000' to empower women and the specially-abled by providing vocational skills in agriculture and other trades. This initiative aligns with the Mahindra Group's philosophy of 'Together we Rise' and its purpose to 'transform farming and enrich lives'.

Key Takeaways

  • Swaraj Tractors celebrates 50th anniversary with limited edition tractors
  • Unveiled Swaraj 855 FE and Swaraj 744 FE models at launch event
  • Launched 'Skilling 5000' CSR program to empower women and disabled
  • Swaraj Tractors has sold over 20,00,000 units since 1974 debut
  • Showcased brand's heritage and commitment to farmers and rural communities