Tennessee Passes ELVIS Act to Safeguard Artists' Rights in AI Era

Tennessee passes the ELVIS Act to protect artists' intellectual property rights from unauthorized uses, including AI-generated deep fakes. The law takes effect on July 1, 2024, and sets a precedent for safeguarding artists' rights in the digital age.

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Nitish Verma
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Tennessee Passes ELVIS Act to Safeguard Artists' Rights in AI Era

Tennessee Passes ELVIS Act to Safeguard Artists' Rights in AI Era

In a significant move to protect artists' intellectual property rights, the state of Tennessee has passed the Ensuring Likeness Voice and Image Security (ELVIS) Act. Set to take effect on July 1, 2024, the law aims to shield artists' voices and likenesses from unauthorized uses, including AI-generated deep fakes.

Why this matters: This legislation sets a crucial precedent for protecting artists' rights in the digital age, as AI technology continues to blur the lines between authenticity and fabrication. As AI-generated content becomes increasingly prevalent, laws like the ELVIS Act will play a vital role in maintaining the integrity of creative industries and safeguarding artists'intellectual property.

The ELVIS Act comes as a response to growing concerns within the music industry about the misuse of AI technology to create deep fakes, which can be used to impersonate artists or generate fake content without their consent. The law is seen as a crucial step forward in safeguarding artists' rights and preventing the unauthorized exploitation of their intellectual property.

The passage of the ELVIS Act in Tennessee coincides with broader discussions and initiatives within the music industry to address the impact of artificial intelligence on artists' rights. The Recording Academy's "Give Fans The Credit" campaign, for instance, advocates for proper credits on online music services to recognize the contributions of songwriters and producers.

The potential benefits and risks of AI-driven tools in music production, composition, and distribution were also a topic of discussion at the recent GRAMMYs on the Hill Future Forum in Washington D.C. As AI becomes more accessible and personalized generative AI cloning models enable human impersonation, the need for legislation like the ELVIS Act becomes increasingly apparent.

The ELVIS Act marks a significant milestone in the ongoing efforts to protect artists' rights in the digital age. As the music industry continues to grapple with the implications of AI technology, the law provides a much-needed framework for safeguarding the intellectual property of artists and ensuring that their voices and likenesses are not exploited without their consent. With the ELVIS Act set to take effect on July 1, 2024, Tennessee leads the way in addressing the challenges posed by AI in the creative industries.