Blockout 2024: Social Media Boycott Targets Celebrities Ignoring Gaza War

The 2024 Met Gala sparks outrage, leading to the Blockout 2024 movement, which urges users to block celebrities silent on the Israel-Gaza war. The movement gains traction, with some celebrities losing thousands of followers, aiming to raise awareness and push for global action.

Aqsa Younas Rana
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Blockout 2024: Social Media Boycott Targets Celebrities Ignoring Gaza War

Blockout 2024: Social Media Boycott Targets Celebrities Ignoring Gaza War

The 2024 Met Gala has sparked outrage and a new social media movement called Blockout 2024, urging users to block celebrities who have remained silent about the ongoing humanitarian crisis in Gaza. The movement gained momentum after influencer Haley Kalil posted a tone-deaf "let them eat cake" video, which was widely criticized as insensitive amidst the Israel-Gaza war that has killed over 34,971 people, mostly women and children, in the past seven months.

Why this matters: The Blockout 2024 movement highlights the responsibility of influential figures to speak out against human rights violations and humanitarian crises, and the impact of their silence on public awareness and action. As the movement gains traction, it may lead to a shift in the way celebrities engage with social issues, and potentially influence public opinion and policy decisions.

Blockout 2024, also known as the "digital guillotine," aims to pressure celebrities into speaking out about social issues by reducing their followers and ad revenue. The hashtag #Blockout2024 has gone viral on TikTok, with users compiling lists of celebrities to block en masse, including stars like Taylor Swift, Cardi B, Kim Kardashian, and Beyoncé. "When we hate on them, they make money. When we praise them, they make money. But when we block their social media accounts and completely forget their names, they lose it all," said TikToker Blockout2024, the founder of the celebrity blocking campaign.

The movement has already had an impact, with some celebrities losing thousands of followers. Taylor Swift, for example, lost about 300,000 followers on TikTok and 50,000 on Instagram in the past week. Haley Kalil, whose "let them eat cake" video sparked the outrage, apologized and claimed she never intended to highlight wealth disparity or elitism. "I never would've chosen a sound on purpose to highlight wealth disparity or elitism. I never even thought it would be taken in that way because I wasn't elite enough to even be invited to the Met Gala," Kalil said.

The Blockout 2024 movement has also targeted K-pop groups BTS and BLACKPINK, stirring up their fandoms. On May 11, Palestinian journalist Bisan Owda, a recent Peabody Award winner, posted an Instagram story showing her support for the movement and re-posted lists naming celebrities to be blocked, including the two K-pop groups. Some fans feel BTS has been unfairly targeted, as they are currently enlisted in the military and bound by stricter laws restricting them from making statements on the issue. Others believe their management company, HYBE, should have done more to distance themselves and their artists from Zionism.

As the Israel-Gaza war continues, with over 1.5 million Palestinians, mostly children, living in dire conditions, the Blockout 2024 movement aims to create more awareness about the crisis and push for global action for a ceasefire. "The quickest way to hurt them is by not giving them more money," said TikToker أروى الفضلي (arwaalfadly). Call to block "Their silence has consequences, and it will only be effective if we mass block them," added another user, jude IS ON STRIKE (literarycore).

Key Takeaways

  • The 2024 Met Gala sparked outrage and the #Blockout2024 movement, urging users to block silent celebrities on social media.
  • The movement targets celebrities who haven't spoken out against the Israel-Gaza war, which has killed over 34,971 people.
  • Blockout2024 aims to reduce celebrities' followers and ad revenue, pressuring them to speak out on social issues.
  • Some celebrities, like Taylor Swift, have already lost thousands of followers due to the movement.
  • The movement seeks to raise awareness about the humanitarian crisis in Gaza and push for global action for a ceasefire.