Dish TV Aims to Double Subscriber Base and Reach 25% Market Share

Dish TV India aims to double its subscriber base in 2-3 years and reach 25% market share by offering bundled services. The company's new proposition, Dish TV Smart+, provides access to TV and OTT content on any screen without additional cost.

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Dish TV Aims to Double Subscriber Base and Reach 25% Market Share

Dish TV Aims to Double Subscriber Base and Reach 25% Market Share

Dish TV India, a leading direct-to-home (DTH) service provider, has set an ambitious goal to double its subscriber base in the next 2-3 years and reach a 25% customer market share. CEO Manoj Dobhal outlined the company's strategy to achieve this target by offering bundled services catering to family viewing.

Why this matters: The growth of Dish TV's subscriber base and market share has significant implications for the Indian entertainment industry, as it could influence the way content is created and consumed. A larger market share could also lead to increased competition and innovation in the DTH and OTT markets, ultimately benefiting consumers.

Dish TV's new proposition, 'Dish TV Smart+', is a key component of this strategy. The service offers customers access to both TV and OTT content on any screen, anywhere, without additional cost. "With this new proposition, we are poised to make an even greater difference, setting a new standard for immersive and accessible entertainment experiences," said Dobhal.

The company aims to simplify customer choices by offering a holistic entertainment solution, recognizing the equal importance of traditional television and OTT platforms in today's age. Dobhal emphasized that Dish TV's bundled offers are designed to cater to the needs of the modern Indian family.

To communicate its visionary proposition, Dish TV has launched a comprehensive marketing campaign across multiple channels, including television, digital, print, and corporate outreach. The campaign aims to amplify the message of entertainment accessibility on any screen, anywhere.

As of May 14, 2024, Dish TV India has a market capitalization of ₹2962.58 Cr, with a promoter holding of 4.04% and a public holding of 95.96%. The company reported a net profit of ₹-1683.54 Cr in 2023. Dish TV India's products and services portfolio includes connected devices, regional content, the Watcho OTT app, Zing Super box, and value-added services.

With its focus on bundled services and innovative offerings like Dish TV Smart+, Dish TV India is well-positioned to capitalize on the growing demand for comprehensive entertainment solutions. The company's ambitious subscriber growth target and market share goal underscore its commitment to remain a leading player in the highly competitive DTH and OTT market in India.

Key Takeaways

  • Dish TV aims to double its subscriber base in 2-3 years and reach 25% market share.
  • New 'Dish TV Smart+' service offers TV and OTT content on any screen, anywhere, without extra cost.
  • Bundled services cater to family viewing, simplifying customer choices.
  • Comprehensive marketing campaign launched to promote entertainment accessibility.
  • Dish TV targets increased market share and subscriber base to drive innovation and competition.