Laura Dern and Daughter Jaya Harper Shine in Roger Vivier Mother's Day Campaign

Laura Dern and her 19-year-old daughter Jaya Harper star in Roger Vivier's Mother's Day campaign, showcasing iconic designs like the 1965 Belle Vivier shoe. The campaign marks the first-ever brand collaboration for the mother-daughter duo, celebrating their shared love for fashion.

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Nitish Verma
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Laura Dern and Daughter Jaya Harper Shine in Roger Vivier Mother's Day Campaign

Laura Dern and Daughter Jaya Harper Shine in Roger Vivier Mother's Day Campaign

Acclaimed actress Laura Dern and her 19-year-old daughter Jaya Harper have teamed up for a stunning Mother's Day campaign with French luxury accessories brand Roger Vivier. The campaign, photographed by Luke Gilford in Los Angeles, marks the first-ever brand campaign for the mother-daughter duo, who showcase iconic Roger Vivier designs like the 1965 Belle Vivier shoe and the Viv' Choc handbag.

For Laura Dern, collaborating with her daughter on this project has been an incredibly special experience. "It was an occasion to celebrate, together and for the first time, our shared love for fashion," she says of the shoot. Dern has long been a fan of Roger Vivier, having bought her first pair of Belle Vivier shoes in Paris many years ago.

Jaya Harper, who is pursuing an acting career like her Academy Award-winning mother and Grammy-winning father Ben Harper, is equally thrilled about the campaign. "This is my first brand campaign, and collaborating with my mother on it has been an extraordinary experience that will undoubtedly be treasured," she shares.

The campaign aims to showcase classic beauty intertwined with contemporary sensibilities, highlighting how style can be passed down through generations. The photographs capture the timeless allure of the Belle Vivier shoe, created in 1965, which has become a coveted accessory across generations with its perfect blend of masculinity and femininity in its geometric design.

Roger Vivier's creative director, Gherardo Felloni, first met Jaya Harper at a dinner he hosted in Los Angeles in 2022 and was instantly drawn to her talent and character. "I met Jaya thanks to Laura when she brought her to a dinner I was hosting in LA in 2022. We instantly hit it off, and I could see a huge amount of talent in her," Felloni remarks.

The Mother's Day campaign featuring Laura Dern and Jaya Harper showcases not only the enduring elegance of Roger Vivier's designs but also the powerful bond between a mother and daughter. With Dern's established acting career and Harper's emerging talent, this collaboration celebrates the passing of style and passion from one generation to the next.

Key Takeaways

  • Laura Dern and daughter Jaya Harper star in Roger Vivier's Mother's Day campaign.
  • The campaign features iconic designs like the 1965 Belle Vivier shoe and Viv' Choc handbag.
  • This is the first-ever brand campaign for the mother-daughter duo.
  • The campaign showcases timeless style passed down through generations.
  • Roger Vivier's creative director, Gherardo Felloni, discovered Jaya Harper's talent at a 2022 dinner.