NewJeans Accuses ILLIT of Choreography Plagiarism Amid HYBE-ADOR Feud

A controversy has erupted in the K-pop world as girl group NewJeans accuses ILLIT of plagiarizing their choreography in a commercial, amidst an ongoing feud between their management companies HYBE and ADOR, with implications for intellectual property protection and fair business practices in the industry." This description focuses on the primary topic of the plagiarism controversy, the main entities involved (NewJeans, ILLIT, HYBE, and ADOR), and the context of the K-pop industry. It also highlights the significant actions and implications of the issue, including the potential impact on intellectual property protection and fair business practices.

author-image
Bijay Laxmi
Updated On
New Update
NewJeans Accuses ILLIT of Choreography Plagiarism Amid HYBE-ADOR Feud

NewJeans Accuses ILLIT of Choreography Plagiarism Amid HYBE-ADOR Feud

A major controversy has erupted in the K-pop world, with girl group NewJeans accusing ILLIT of plagiarizing their choreography in a commercial. The dispute comes amidst an ongoing conflict between entertainment companies HYBE and ADOR, which manage NewJeans and ILLIT respectively.

Why this matters: The outcome of this case could have significant implications for the management of K-pop groups and the entertainment industry as a whole, potentially leading to changes in the way intellectual property is protected and respected. Furthermore, the controversy highlights the importance of fair business practices and the need for transparency in the industry.

NewJeans' performance directors, Kim Eun-ju and BLACK.Q, took to Instagram to express their frustration over the striking similarities between ILLIT's choreography in the ad and NewJeans' original work. Kim Eun-ju questioned, "Oh? Really? Even the choreography for the ads? I've been holding it in for so long... Can we call this a coincidence? Sure, there can be similarities! But usually, when people take reference, they at least modify it a bit out of courtesy. But this is just straight-up copying."

BLACK.Q shared similar sentiments, stating, "Ah, no way... I've been holding back with thoughts like 'No way, no way' all this time, but to go as far as copying the choreography for the ads... It's just unbelievable. The process that led to someone's hard work being so blatantly appropriated couldn't have been easy at all..." Both Kim and BLACK.Q have choreographed many of NewJeans' popular dances, including "Cookie," "Hype Boy," and "Super Shy."

The plagiarism allegations against ILLIT are not new. The group has previously faced accusations of copying NewJeans' choreography for their hit songs. ILLIT also drew criticism for using a hand sign associated with another K-pop group, EXO, and their fandom, EXO-L, in a social media post.

The choreography controversy is the latest development in the ongoing feud between HYBE and ADOR. On April 22, 2024, HYBE launched an audit on ADOR and its executives, including CEO Min Hee Jin, accusing her of illegally trying to take control of the company and leaking confidential information. Min, who owns an 18% stake in ADOR compared to HYBE's 80%, denied the allegations and claimed that HYBE was attempting to dismiss her after she complained about ILLIT copying NewJeans.

Min Hee Jin held a press conference on April 25, refuting HYBE's accusations and alleging mistreatment of NewJeans by the company. She shared screenshots of chats with HYBE's founder, Bang Si-hyuk, suggesting a stressful work environment. The conflict has taken a toll on HYBE, with rumors of chart rigging and shamanism causing its shares to fall, wiping out hundreds of millions in market value.

The dispute between HYBE and ADOR is set to escalate, with court hearings scheduled for May 17. Min has filed an injunction against HYBE to restrict its actions, while a shareholders meeting is planned for May 31. Despite the ongoing controversy, NewJeans is moving forward with the release of their new double single, "How Sweet," later this month.

As the legal battle unfolds, fans remain concerned about the young NewJeans members, aged between 16 and 20, caught in the middle of the conflict. The outcome of the case could have significant implications for the management of K-pop groups and serve as a learning opportunity for other agencies in the industry.

Key Takeaways

  • NewJeans accuses ILLIT of plagiarizing their choreography in a commercial.
  • The dispute is part of an ongoing conflict between HYBE and ADOR, NewJeans' and ILLIT's management companies.
  • NewJeans' performance directors express frustration over ILLIT's copying, calling it "straight-up copying."
  • The controversy highlights the importance of fair business practices and intellectual property protection in the K-pop industry.
  • The outcome of the case could have significant implications for K-pop group management and the industry as a whole.