Seth Meyers Roasts Paramount, Fox News, and X CEO at NBCUniversal Upfront

Seth Meyers kicked off the TV upfronts week in New York City with jokes targeting Paramount, Fox News, and X CEO Linda Yaccarino. The event marks the start of the annual ritual where major networks and streamers pitch their upcoming slates to potential advertisers.

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Seth Meyers Roasts Paramount, Fox News, and X CEO at NBCUniversal Upfront

Seth Meyers Roasts Paramount, Fox News, and X CEO at NBCUniversal Upfront

Late-night host Seth Meyers kicked off the TV upfronts week in New York City on Monday with a series of jokes targeting Paramount, Fox News, and former NBCUniversal executive Linda Yaccarino, now CEO of X (formerly Twitter). The event, held at Radio City Music Hall, marks the start of the annual ritual where major networks and streamers pitch their upcoming slates to potential advertisers.

Meyers poked fun at Paramount, which is potentially up for sale, saying, "Not to brag, a very good day for me — I found $20 on the street this morning... Long story short, I'm one of the two finalists for Paramount." He also joked about Fox News, suggesting their upfront presentation might be taking place "outside a lower Manhattan courtroom," referencing Donald Trump's ongoing trial over hush money paid to adult film actress Stormy Daniels.

Addressing advertisers, Meyers noted that it must be a "great time" to be in their seats during upfronts, with both traditional entertainment brands and streamers, including Netflix and Amazon, presenting. He quipped, "Remember when streamers told you, 'we're going to do television in new way, so I'm afraid we won't be needing your little commercials anymore...' Cut to a few years later, every episode of 'Shogun' is interrupted by 'whopper, whopper, double whopper.'"

Meyers also took aim at former NBCUniversal advertising chief Linda Yaccarino, now CEO of X, saying, "NBC is launching a new adventure competition series called 'Destination X,' ... or as it was originally titled, 'The Linda Yaccarino Story.'" Additionally, he announced a second season order for "Vanderpump Rules" spin-off series "The Valley" and joked about "Vanderpump Rules" star Tom Sandoval, who was embroiled in a cheating scandal.

The TV upfronts, which take place in mid-May, have lost some of their cachet in the streaming era but still attract significant attention from the industry. While the traditional pilot process is dying out, the event continues to be an important platform for networks to showcase their latest projects and talent to advertisers.

This year's upfronts are expected to be smoother than last year's event, which was affected by the writers' strike. Netflix and Amazon are set to unveil new projects during their in-person debuts, while CBS and The CW have already unveiled their schedules. As former NBCUniversal exec Andrew Schulman pointed out, "The upfront is dead, long live the upfront," highlighting the evolution of the TV upfronts in the changing media landscape.

Key Takeaways

  • Seth Meyers pokes fun at Paramount, Fox News, and Linda Yaccarino at NBCUniversal's upfront event.
  • Meyers jokes about Paramount's potential sale and Fox News' legal troubles.
  • The TV upfronts continue to attract industry attention despite losing some cachet in the streaming era.
  • Netflix and Amazon will unveil new projects during their in-person debuts at the upfronts.
  • The event remains important for networks to showcase projects and talent to advertisers.