World's Largest Peppa Pig Theme Park to Open in Shanghai in 2027

In a groundbreaking ceremony held on Wednesday, Hasbro announced the construction of the world's largest stand-alone Peppa Pig outdoor theme park in Shanghai, China. The 48-acre entertainment destination, set to open in 2027, will be located on Changxing Island in Shanghai's Chongming district and will mark Hasbro's inaugural Peppa Pig theme park in Asia.

The $331 million project, a joint venture between Hasbro and Max-Matching Entertainments Co., Ltd., will cover approximately 290 mu (nearly 20 hectares) and feature innovative attractions, new themed areas, thrilling rides, an immersive show, and a themed hotel designed specifically for the Chinese market, with a focus on catering to the diverse needs of multi-generational families.

Since her introduction to the Chinese market in 2015, Peppa Pig has become a household name, amassing over 10 billion views and gaining a substantial fan base in the country. The British preschool cartoon series has also gained significant popularity across the Asia-Pacific region, with over 60 billion lifetime views of the animated series on regional channels and platforms.

Why this matters: The opening of the Peppa Pig theme park in Shanghai is expected to significantly boost tourism in the area and enhance the city's status as a leading tourism destination. The park's construction is part of Shanghai's ongoing efforts to develop new tourism attractions and drive economic growth in the region.

Local officials are enthusiastic about the tourism boost anticipated from the park's opening, which they believe will further establish Shanghai as a premier global tourism destination. The theme park is expected to incorporate regional cultural characteristics and innovative elements, offering immersive experiences and dining options tailored for Chinese families.

The Peppa Pig theme park is part of a broader expansion of new theme parks in Shanghai, including the upcoming Legoland Shanghai Resort and plans for a new themed attraction within Shanghai Disneyland. Hasbro also recently announced plans to open Peppa's inaugural standalone theme park next to LEGOLAND Deutschland in Germany, as part of their efforts to expand the Peppa Pig brand globally.

"The Peppa Pig theme park will be a new iconic attraction in Shanghai, providing an immersive and innovative experience for families and their children," said a spokesperson for the project. "We are excited to bring this beloved character to life and create unforgettable memories for visitors from around the world."

Key Takeaways

• Hasbro to build world's largest standalone Peppa Pig theme park in Shanghai, China.
• $331 million project covering 290 mu (20 hectares), set to open in 2027.
• Peppa Pig has over 10 billion views and a substantial fan base in China.
• Park expected to boost tourism and cement Shanghai's status as a global destination.
• Part of Shanghai's efforts to develop new attractions and drive economic growth.