Elfbar and Lost Mary Prepare for UK Disposable Vape Ban with Reusable Versions

Vape giants Elfbar and Lost Mary launch reusable products to survive UK's disposable vape ban, but critics raise concerns over potential loopholes.

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Bijay Laxmi
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Elfbar and Lost Mary Prepare for UK Disposable Vape Ban with Reusable Versions

Elfbar and Lost Mary Prepare for UK Disposable Vape Ban with Reusable Versions

Elfbar and Lost Mary, two of the most popular vape brands in the UK, are gearing up to survive the upcoming disposable vape ban set to take effect in April 2024. The companies, owned by Chinese entrepreneur Shengwei Zhang, currently account for nearly half of the British vape market. In response to the impending ban, they have launched reusable versions of their products, which they claim will allow them to continue operating in the market.

The new reusable vapes from Elfbar and Lost Mary feature a replaceable pod for the liquid and a USB port to recharge the battery, enabling the device to be used multiple times. The companies argue that these products address the demand for a harm reduction tool to help smokers quit. However, critics have raised concerns that the reusable vapes may not deliver the intended environmental benefits of the ban.

The Local Government Association has called for the ban to include a clear definition of 'disposable' to prevent producers from exploiting potential loopholes. They warn that the government should not allow manufacturers to circumvent the restrictions by simply adding a USB port to disposable vapes. Elfbar's main rival, SKE, has also launched a similar reusable version of its popular product.

Why this matters: The upcoming disposable vape ban in the UK aims to address environmental concerns associated with single-use vaping devices. The move by Elfbar and Lost Mary to introduce reusable versions of their products highlights the need for clear definitions and regulations to ensure the effectiveness of the ban in achieving its intended goals.

A spokesperson for Green Fun Alliance, the company behind Elfbar and Lost Mary, stated, "We are well-equipped to survive the disposable vape ban by launching reusable versions of our products. Our new vapes meet the demand for a harm reduction tool to help smokers quit while addressing environmental concerns." Despite these claims, the Local Government Association and nonprofit organization Material Focus have expressed doubts about the potential impact of the reusable vapes on the environment, emphasizing the need for a clear definition of 'disposable vapes' to prevent manufacturers from exploiting loopholes in the ban.

Key Takeaways

  • Elfbar and Lost Mary, major UK vape brands, launch reusable vapes to survive disposable ban.
  • The new reusable vapes feature replaceable pods and rechargeable batteries to enable multiple uses.
  • Critics raise concerns that reusable vapes may not deliver intended environmental benefits of the ban.
  • LGA calls for clear definition of 'disposable' to prevent manufacturers from exploiting loopholes.
  • Effectiveness of the ban in achieving its goals is questioned due to the reusable vape launch.