Foreign Exhibitors Showcase China's Lesser-Known Attractions at Hainan Expo 2024

The 4th China International Consumer Products Expo in Haikou broke records, showcasing global brands, new products, and eco-friendly innovations, reflecting China's growing consumer market and its importance for international businesses.

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Aqsa Younas Rana
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Foreign Exhibitors Showcase China's Lesser-Known Attractions at Hainan Expo 2024

Foreign Exhibitors Showcase China's Lesser-Known Attractions at Hainan Expo 2024

The fourth China International Consumer Products Expo (CICPE) concluded in Haikou, Hainan Province on Thursday, April 18, 2024, after a successful six-day run. The expo broke records for scale, new products, visitors, and exhibited brands, with a total of 4,019 brands from 71 countries and regions presented. The number of new products released increased by 45% from the previous year to 1,462, while visitor numbers to the main venue rose 16% to 373,000.

As China's only national-level consumer products exhibition and the largest in the Asia-Pacific region, the expo provided a platform for global businesses to showcase novel and upmarket products, seek business cooperation, and attract Chinese consumers. China's retail sales of consumer goods climbed 4.7% year-on-year in the first quarter of 2024, with final consumption contributing 73.7% to GDP growth, indicating the growing readiness of Chinese people to spend.

Foreign exhibitors took the opportunity to highlight China's lesser-known tourist attractions to both Chinese and international visitors. Ireland, the guest of honor, used its national pavilion to showcase various attractions, including whiskey distilleries, a barn market, a golf experience zone, and a fashion and culture gallery. A Chinese company signed contracts totaling 358 million yuan with Irish business partners to import materials and process them into pre-prepared foods.

Why this matters: The expo serves as a valuable platform for facilitating people-to-people contact and improving trade and investment between China and other countries. It plays a connected role with the Hainan Free Trade Port in building an international tourism and consumption center, attracting foreign enterprises to do business and invest in China.

Companies from around the world participated in the expo, with Air Nutri Solution Inc. from Canada and CP Group from Thailand showcasing their products and signing contracts for the next year's event. Foreign auto and motorcycle companies expressed growing confidence in their business growth in China, citing rising sales and a younger consumer base. "We have a very strong link with Hainan," said Luca Battiloro, CEO of Ducati China, noting the company's confidence in the potential growth of the Chinese market.

The expo also emphasized eco-friendliness, with the use of renewable energy and reusable materials in the venues and supporting facilities. Exhibitors displayed their green products and technologies, including smart home appliances and environmental protection items. The event aimed to promote the renewal and upgrading of consumer goods, accelerate the green transformation of the economy, and boost sustainable development in China.

Key Takeaways

  • The 4th China International Consumer Products Expo set new records in scale, new products, and visitors.
  • The expo provided a platform for global businesses to showcase products and attract Chinese consumers.
  • Ireland, the guest of honor, showcased its tourist attractions and signed a 358 million yuan contract.
  • The expo emphasized eco-friendliness, with exhibitors displaying green products and technologies.
  • The expo demonstrated China's growing consumer market and its importance for international businesses.