Maritza Abadía Appointed as New President of Banesco in Puerto Rico

Maritza Abadía becomes the first female bank president in Puerto Rico, leading Banesco USA's local operation to surpass mainland business with 30% loan growth and 93% deposit jump.

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Rafia Tasleem
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Maritza Abadía Appointed as New President of Banesco in Puerto Rico

Maritza Abadía Appointed as New President of Banesco in Puerto Rico

Maritza Abadía has been named the new president of Banesco USA's Puerto Rico operation, becoming the only woman to lead a bank on the island. The appointment was announced by Calixto García-Vélez, the president and CEO of Banesco USA, who praised Abadía as an inspiration to all Banesco officials and employees.

Abadía, a Certified Public Accountant, brings extensive experience in the banking industry to her new role. She previously served as the Corporate Banking Director at Citibank, NA. Under her leadership since joining Banesco USA in 2012, the local Puerto Rico operation has surpassed and exceeded the stateside business, achieving 30% growth in loans and a 93% jump in deposits compared to 2023.

Why this matters: Abadía's appointment as the first female bank president in Puerto Rico constitutes a notable milestone for gender diversity in the island's banking sector. Her track record of driving strong growth at Banesco USA's local operation positions the bank for continued expansion and success in the Puerto Rican market.

As president, Abadía plans to continue recruiting new talent, expanding into new industries and segments, and offering innovative products and services. This includes Banesco USA's electronic platform with Zelle® that enables real-time transactions between U.S. bank accounts. While the bank's focus remains primarily on the commercial sector, it is also broadening its reach to serve municipalities, government entities, Act 60 beneficiaries, and professionals.

Banesco USA, an independent bank headquartered in Miami with $3.81 billion in assets as of December 31, 2023, operates six branches in South Florida and Puerto Rico, along with a lending and deposit production office in Palm Beach County. The bank is committed to enhancing its technology-driven treasury management solutions and developing customized lending and deposit products tailored to the unique needs of the Puerto Rican market.

"Maritza exemplifies the values of our organization and is an inspiration to all our officials and employees," said García-Vélez in announcing Abadía's appointment. Abadía has managed to grow Banesco USA's Puerto Rico operation by venturing into new business segments while exceeding customer satisfaction levels, solidifying the bank's position for further growth on the island under her leadership.

Key Takeaways

  • Maritza Abadía was named president of Banesco USA's Puerto Rico operation.
  • The first woman to lead a bank in Puerto Rico, a milestone for gender diversity.
  • Under Abadía's leadership, Banesco USA's Puerto Rico business outperformed mainland operations.
  • Abadía plans to expand Banesco USA's reach in Puerto Rico, including new industries and products.
  • Banesco USA is a Miami-based bank with $3.81 billion in assets as of 2023.