Mooryati Soedibyo, Founder of Mustika Ratu and Puteri Indonesia Foundation, Passes Away at 96

Mooryati Soedibyo, founder of Mustika Ratu cosmetics and Puteri Indonesia pageant, dies at 96. Her legacy as a pioneering businesswoman blending traditional and modern beauty is mourned by Indonesia.

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Mooryati Soedibyo, Founder of Mustika Ratu and Puteri Indonesia Foundation, Passes Away at 96

Mooryati Soedibyo, Founder of Mustika Ratu and Puteri Indonesia Foundation, Passes Away at 96

Mooryati Soedibyo, the founder of the prominent Indonesian cosmetics brand Mustika Ratu and the Puteri Indonesia Foundation (YPI), died on Wednesday, April 24, 2024, at the age of 96. The news of her passing was conveyed by Tantowi Yahya, a presenter and former Indonesian Ambassador to New Zealand, who expressed his condolences and remembered Mooryati as a visionary businesswoman, politician, and figure in traditional herbal medicine.

Born on January 5, 1928, in Surakarta, Central Java, Mooryati established Mustika Ratu in 1978, which produces cosmetics and traditional herbal remedies that combine science and cultural heritage. She started her business by selling herbal medicine and traditional cosmetics from her home, eventually transforming her hobby into a successful enterprise. Mooryati's company expanded to Malaysia, Singapore, and Bangkok, and she was known as the 'Queen' of the Indonesian beauty business.

Mooryati, the granddaughter of King Paku Bowono X of the Surakarta Sultanate, was also the founder of the Puteri Indonesia Foundation and the initiator of the Puteri Indonesia beauty pageant. She was recognized by the Indonesia Record Museum (MURI) as the oldest doctoral degree holder in Indonesia and as the 'Master of Herbal Medicine'.

Why this matters: Mooryati Soedibyo's passing marks the end of an era for the Indonesian beauty industry. Her legacy as a pioneering businesswoman who blended traditional herbal medicine with modern cosmetics has left an enduring mark on the nation's cultural heritage and entrepreneurial spirit.

President Joko Widodo visited the funeral at Menteng, Central Jakarta, and performed the funeral prayers with the congregation. Mooryati's son, Djoko Ramiadji, was present at the funeral. The late Mooryati passed away at 1 a.m. earlier that day, with plans for burial in Bogor, West Java, following military customs. Her passing is being mourned by both the beauty industry and the people of Indonesia, who appreciate her influence in the fields of beauty and entrepreneurship.

Key Takeaways

  • Mooryati Soedibyo, founder of Mustika Ratu, passed away at 96 on April 24, 2024.
  • Mooryati established Mustika Ratu in 1978, blending science and cultural heritage.
  • Mooryati was the founder of the Puteri Indonesia beauty pageant and the oldest doctoral degree holder in Indonesia.
  • Mooryati's passing marks the end of an era for the Indonesian beauty industry.
  • President Joko Widodo attended Mooryati's funeral, and she was buried in Bogor, West Java.