ZITF 2024 Opens with Low Turnout as Exhibitors Set Up Stands

The 64th edition of the Zimbabwe International Trade Fair (ZITF) opened today in Bulawayo with a low turnout, as many local and international exhibitors were still in the process of setting up their stands. The annual trade expo, which runs until Saturday, serves as the country's prime showcase for promoting trade, investment, and innovation.

Despite the slow start, the focus of ZITF 2024 remains on the innovative utilization of technology as a catalyst for extending market access and international visibility for local companies. The event is expected to align with Zimbabwe's Vision 2030 goals and provide a platform for businesses to leverage the strengthening diplomatic relations between Zimbabwe and Kenya, following the establishment of the Joint Permanent Commission on Cooperation (JPCC) between the two countries.

On the opening day, ZITF 2024 featured a Digital Economy Conference organized by the Ministry of ICT, Postal and Courier Services. The conference brought together key players in the ICT sector to discuss the opportunities and challenges in achieving a fully digital economy by 2030. Topics covered included emerging technologies, regulatory frameworks, digital infrastructure, and digital skills development.

ICT Minister Dr. Tatenda Mavetera expressed optimism about the transformative potential of the digital economy, while POTRAZ Director General emphasized the need for effective regulations to promote the safe use of new technologies. Telecommunications operators highlighted the importance of investing in digital infrastructure to bridge the digital divide and unlock the full potential of the digital economy, but also lamented the negative impact of power challenges in the country.

The conference also explored the various opportunities presented by emerging technologies in building a digital economy, such as increased efficiency, new revenue streams, cost savings, and improved decision-making processes.

Why this matters: The successful implementation of a digital economy is critical for Zimbabwe's economic growth and competitiveness in the global market. The discussions and insights from the Digital Economy Conference at ZITF 2024 will shape the policies and strategies needed to overcome challenges and harness the potential of digital technologies for the benefit of businesses and citizens alike.

Bulawayo Mayor Councillor David Coltart welcomed the exhibitors and visitors, stating that the ZITF provides a platform to restore Bulawayo's status as Zimbabwe's industrial capital and the industrial hub of southern Africa. Coltart acknowledged the city's water challenges due to climate change and the El Nino effect, and outlined the local authority's efforts to expand water resources, address cleanliness and sanitation, and support informal markets to cushion people affected by the closure of industries. He invited exhibitors and visitors to explore the city and consider it as a viable investment destination.

Key Takeaways

• ZITF 2024 opened in Bulawayo with a low turnout, focusing on digital economy.
• Digital Economy Conference discussed opportunities and challenges of digital economy by 2030.
• ICT Minister expressed optimism, while POTRAZ emphasized need for effective regulations.
• Telecom operators highlighted digital infrastructure investment to bridge digital divide.
• Bulawayo Mayor invited exhibitors to explore the city as a viable investment destination.