Nutrimix Announces Flour Price Reduction in Trinidad and Tobago

Nutrimix Flour Mills reduced prices on flour products in Trinidad and Tobago by up to 17%, effective immediately. The price cut affects retail packages, but doubles vendors say they won't lower prices due to increased costs of other ingredients.

author-image
Trim Correspondents
New Update
Nutrimix Announces Flour Price Reduction in Trinidad and Tobago

Nutrimix Announces Flour Price Reduction in Trinidad and Tobago

On May 10, 2024, Nutrimix Flour Mills announced a price reduction of up to 17% on its flour products in Trinidad and Tobago, effective immediately. The reduction affects retail packages of Country Pride and Nutrimix Premium Grade flour, with prices decreasing by 17% for 2kg and 10kg Country Pride Bakers Flour, 8% for 2kg All Purpose Flour, 13% for 10kg All Purpose Flour, 5% for 2kg Cake and Whole Wheat Flour, and 9% and 10% for 2kg and 10kg Nutrimix Premium Grade Flour, respectively.

Why this matters: This price reduction has broader implications for the food industry in Trinidad and Tobago, as it may influence the prices of other staple foods and affect the overall cost of living. Moreover, it highlights the importance of monitoring and regulating food prices to ensure that consumers benefit from reductions in production costs.

Despite the flour price reduction, Kelly Richards, a leading doubles vendor, stated that consumers should not expect a decrease in the price of doubles. This is because other costs involved in creating doubles, such as channa, garlic, and dhal, have increased, and vendors have chosen not to pass these increases on to customers. "With the price of flour dropping, we will just stick to the price that we have right now. Reason being is because it is not just flour alone that is needed to make a doubles," said Richards of D Original Sauce Hot Doubles.

Richards further explained the impact of rising ingredient costs, stating, "Garlic right now is scarce. We are literally paying $400 a bag for garlic when it used to be $120 or $130 a bag. So as the price of flour drops, it would not really make any difference to us." The price reduction is targeted at retail consumption, whereas doubles vendors typically purchase 45kg bags of flour, which were unaffected by the decrease.

Trade Minister Paula Gopee Scoon commended Nutrimix for passing on the reductions to consumers, stating that "flour is a staple and therefore this is welcomed news." The Consumer Affairs Division will be monitoring to ensure that the price of flour is indeed reduced at selling points nationwide. This is the second price reduction announced by Nutrimix in just over ten months.

In a related development, National Flour Mills (NFM) also reduced retail prices on flour products last July, but did not make a public announcement about it. NFM CEO Ian Mitchell stated, "We don't really see the need to make a big noise about it. We just do what we need to do."

The Nutrimix flour price reduction provides some relief to consumers in Trinidad and Tobago amid rising food costs. However, the impact on popular street foods like doubles remains limited due to increases in other ingredient prices. As the Consumer Affairs Division monitors the implementation of the price cuts at retail outlets, it remains to be seen if other staple foods will see similar price adjustments in the near future.

Key Takeaways

  • Nutrimix Flour Mills reduces flour prices by up to 17% in Trinidad and Tobago.
  • Price reduction affects retail packages of Country Pride and Nutrimix Premium Grade flour.
  • Doubles vendors won't lower prices due to increased costs of other ingredients.
  • Trade Minister commends Nutrimix for passing on reductions to consumers.
  • Consumer Affairs Division to monitor implementation of price cuts at retail outlets.