Wienerberger Acquires GrainPlastics, Expanding Sustainable Solutions

Wienerberger AG acquires GrainPlastics, a leading provider of drainage and cable protection solutions in the Netherlands, strengthening its position in the piping segment. The acquisition increases Wienerberger's share of recycled pipe content in the Netherlands from 9% to approximately 15%.

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Bijay Laxmi
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Wienerberger Acquires GrainPlastics, Expanding Sustainable Solutions

Wienerberger Acquires GrainPlastics, Expanding Sustainable Solutions

Wienerberger AG, a leading provider of innovative and ecological solutions for the building envelope, announced on May 14, 2024, the successful acquisition of GrainPlastics, a prominent supplier of drainage and cable protection solutions in the Netherlands. The acquisition strengthens Wienerberger's position in the piping segment in the Netherlands and the entire Region West.

Why this matters: This acquisition marks a significant step towards increasing the use of recycled materials in the construction industry, which can help reduce waste and mitigate the environmental impact of building projects. As the world shifts towards more sustainable practices, such moves can have a ripple effect, inspiring other companies to follow suit and driving meaningful change in the industry.

GrainPlastics primarily services smaller cable protection contractors, complementing and diversifying Wienerberger's existing customer portfolio. The additional capacity and market access provided by GrainPlastics will enable Wienerberger to develop into an even stronger player in this growing market segment.

Sustainability is a core component of Wienerberger's corporate strategy. Heimo Scheuch, CEO of Wienerberger, emphasized, "Sustainability has always been an integral part of Wienerberger's corporate strategy... With this acquisition, Wienerberger will immediately increase its share of recycled pipe content in the Netherlands from currently 9% to approx. 15%." The acquisition aligns with Wienerberger's ambitious ESG targets, expediting progress towards increasing the use of recycled materials.

The transaction was successfully closed on May 8, 2024. While the purchase price was not disclosed, GrainPlastics generated revenues of approximately €30 million in 2023 and has a workforce of about 80 employees across its two production sites in Leeuwarden and Hoogeveen in the Netherlands.

Wienerberger is a leading international provider of innovative and ecological solutions for the entire building envelope. With over 20,000 employees worldwide, the company generated revenues of approximately €4.2 billion and an operating EBITDA of €811 million in 2023. Wienerberger is the world's largest producer of bricks, the market leader in clay roof tiles in Europe, and a top producer of concrete pavers in Eastern Europe.

The acquisition of GrainPlastics marks a significant step in Wienerberger's strategic expansion in the Region West and its commitment to providing sustainable water management and cable protection solutions. By increasing its share of recycled pipe content in the Netherlands to approximately 15%, Wienerberger continues to proactively address climate change and improve people's quality of life through its innovative products and solutions.

Key Takeaways

  • Wienerberger acquires GrainPlastics, a leading provider of drainage and cable protection solutions in the Netherlands.
  • The acquisition increases Wienerberger's share of recycled pipe content in the Netherlands from 9% to 15%.
  • GrainPlastics generated €30 million in revenue in 2023 and has 80 employees across two production sites.
  • The acquisition aligns with Wienerberger's ESG targets and commitment to sustainability.
  • The deal strengthens Wienerberger's position in the piping segment in the Netherlands and Region West.