65-Year-Old Man's Viral TikTok Campaign Prompts Neutrogena Apology

Phil DeGorter, a 65-year-old man, started a viral TikTok campaign after Neutrogena discontinued their T-Gel shampoo, which he credits with saving his hair. Neutrogena apologized and sent him alternative products, but DeGorter remains loyal to the discontinued shampoo.

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Aqsa Younas Rana
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65-Year-Old Man's Viral TikTok Campaign Prompts Neutrogena Apology

65-Year-Old Man's Viral TikTok Campaign Prompts Neutrogena Apology

Phil DeGorter, a 65-year-old man from New York, has taken to TikTok to express his frustration over Neutrogena's decision to discontinue their T-Gel shampoo after 39 years. DeGorter, who has been using the shampoo since 1985 to combat his dandruff, credits the product with saving his hair and maintaining a full head of hair at his age.

DeGorter's viral TikTok campaign began when his wife attempted to reorder the shampoo, only to discover that the price had skyrocketed from $7 to $68 for a small bottle. Devastated by the newsof the product's discontinuation, DeGorter tried to reach out to Neutrogena's customer service but was unable to get past the representatives.

In his TikTok video, DeGorter expressed his disappointment, stating, "I am one unhappy customer from Neutrogena." He added, "Somebody at Neutrogena made a very poor decision in canceling this item." DeGorter's video struck a chord with many viewers, garnering over 24,000 comments from people who shared his sentiment and frustration over the discontinuation of beloved products.

The viral campaign prompted a response from Neutrogena, who apologized to DeGorter in the comments and sent him a box of their best-selling products. However, the package did not include the coveted T-Gel shampoo. DeGorter, a former retailer himself, emphasized the importance of customer satisfaction, stating, "You won't stay on top if you don't make sure your customers are satisfied."

Fortunately, a dermatologist suggested that DeGorter try the Walgreens brand T-Gel shampoo as an alternative. To his relief, he found the product to be an effective replacement, costing only $15.99 for a 16-ounce bottle. Despite this, DeGorter remains loyal to the Neutrogena T-Gel shampoo, expressing, "It's a mental thing in my head because I know I still have hair because of that T-gel."

Phil DeGorter's viral TikTok campaign highlights the impact that discontinuing a beloved product can have on loyal customers. The 65-year-old's dedication to the Neutrogena T-Gel shampoo, which he credits with maintaining his full head of hair, has resonated with thousands of viewers who share his frustration. While Neutrogena has apologized and sent DeGorter alternative products, his story serves as a reminder of the importance of considering customer satisfaction when making business decisions.