Australia Tops 2024 Global Talent Survey as Most Desirable Work Destination

Australia tops the 2024 Decoding Global Talent survey as the most desirable work destination, followed by the US and Canada. London ranks as the most desirable city, with Barcelona securing the 8th spot, attracting talent with its quality of life and cultural offerings.

author-image
Trim Correspondents
New Update
Australia Tops 2024 Global Talent Survey as Most Desirable Work Destination

Australia Tops 2024 Global Talent Survey as Most Desirable Work Destination

Australia has emerged as the most desirable work destination in the 2024 Decoding Global Talent survey conducted by The Boston Consulting Group. The United States and Canada follow closely as top choices, with 23% of employees worldwide expressing a willingness to change their residence for work opportunities.

Why this matters: The survey's findings have significant implications for countries and cities competing to attract top talent, as they must prioritize factors such as quality of life, cultural diversity, and economic opportunities to remain competitive. This, in turn, can have a profound impact on the global economy and the distribution of skilled workers across the world.

The survey, which included 150,000 participants from 188 countries, ranked Estonia in the 73rd position. When considering cities, London led the ranking as the most desirable place to work, followed by Amsterdam, Dubai, Abu Dhabi, and New York. Barcelona secured the 8th spot, with 150,000 people considering it a top choice.

The Decoding Global Talent survey takes into account various factors such as job quality, labor opportunities, cost of living, security, and quality of life when ranking cities. One participant commented on London's appeal, stating, "Londres parece muy joven. Siempre hay cosas sucediendo en la ciudad, y siempre es preferible mudarse a una ciudad de habla inglesa." (London seems very young. There's always something happening in the city, and it's always preferable to move to an English-speaking city.)

Barcelona's attractiveness is attributed to its quality of life, favorable climate, and rich cultural offerings. The city boasts a diverse linguistic landscape, with 300 languages spoken and 58.5% of young people between 15 and 34 years old dominating English. Amazigh, Arabic, Bengali, Urdu, Chinese Mandarin, and Romanian are more widely spoken than English in the Catalan capital.

The survey findings are part of the 21st edition of the Observatory of Barcelona, which compiles 35 indicators related to economic activity, knowledge society, tourism, resilience, and innovation. The report highlights Barcelona's strong macroeconomic indicators and resilience despite a challenging economic context. The city has also seen a quadrupling of international tech hubs in the past seven years, now hosting 75% of the 140 hubs in Catalonia.

The 2024 Decoding Global Talent survey underscores the evolving priorities and preferences of the global workforce. As countries and cities compete to attract top talent, factors such as quality of life, cultural diversity, and economic opportunities will continue to shape the decisions of employees seeking new horizons.

Key Takeaways

  • Australia is the most desirable work destination, followed by the US and Canada.
  • 23% of employees worldwide are willing to change residence for work opportunities.
  • London is the most desirable city to work, followed by Amsterdam and Dubai.
  • Barcelona ranks 8th, attracting talent with its quality of life and cultural offerings.
  • Quality of life, cultural diversity, and economic opportunities are key factors for top talent.