Cathay Expands Asia Miles Partnership with ONESIAM Coins for Global Members

Cathay expands partnership with ONESIAM to allow members from eight countries to convert points between ONESIAM Coins and Asia Miles. Members can enjoy exclusive rewards, including mall benefits, discount codes, and bonus points, until July 31, 2024.

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Trim Correspondents
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Cathay Expands Asia Miles Partnership with ONESIAM Coins for Global Members

Cathay Expands Asia Miles Partnership with ONESIAM Coins for Global Members

Cathay members traveling to Thailand can now seamlessly convert between ONESIAM Coins and Asia Miles, enjoying exclusive rewards on the ground and in the air. The partnership, initially launched in August 2023, has been expanded to include members from selected countries, including the Chinese Mainland, Hong Kong SAR, Taiwan China, Malaysia, Singapore, Indonesia, South Korea, and Japan.

The expanded partnership offers several key benefits to Cathay members. They can enjoy convenient two-way instant points conversion between ONESIAM Coins and Asia Miles. Members also have access to exclusive mall benefits and ONESIAM SuperApp privileges, including discount codes and bonus points, applicable until July 31, 2024, or for the first 10,000 redemptions. Additionally, exclusive tourist privileges, such as gift cards and special offers from over 100 participating stores, are available until July 31, 2024.

Dominic Perret, Cathay Regional General Manager for Southeast Asia, expressed excitement about extending the initiative to members outside of Thailand. "As a premium travel lifestyle brand, we are constantly on the lookout for opportunities to enhance our offerings and add value to the lives of our Cathay members. This partnership will give them the convenience and flexibility of two-way points conversion that offers the best of both worlds - whether it is exclusive benefits tailored to them while in Bangkok, or Cathay's array of curated products and experiences which our members may access wherever they are in the world."

The partnership spans across four popular shopping malls in Thailand under the Siam Piwat Group: ICONSIAM, Siam Paragon, Siam Centre, and Siam Discovery. Cathay members can earn Asia Miles on their everyday activities in Thailand through local payment partners, with more details to be announced. This collaboration is part of Cathay's extensive network of over 800 partners worldwide, offering curated products and experiences to its members.

Cathay has tie-ups with other shopping partners worldwide, including Mitsui Outlet Park in Taiwan China and Japan, Mitsui Shopping Park LaLaport Taichung in Taiwan China, Shinsegae Duty Free in South Korea, and The Bicester Collection in Europe and the Chinese Mainland. Members have access to over 10,000 curated premium travel lifestyle products, including exclusive Cathay merchandise, when they shop with Cathay. Miles earned through the Asia Miles program don't expire as long as members remain active every 18 months.

Key Takeaways

  • Cathay members can convert ONESIAM Coins to Asia Miles for exclusive rewards in Thailand.
  • Members from 8 countries, including China, Hong Kong, and Japan, can participate in the partnership.
  • Benefits include two-way points conversion, mall discounts, and tourist privileges until July 31, 2024.
  • The partnership spans 4 popular shopping malls in Thailand under the Siam Piwat Group.
  • Cathay has over 800 partners worldwide, offering curated products and experiences to its members.