Eggo Launches Protein-Packed Waffles and Sneaker Collab with The Surgeon

Eggo introduces Fully Loaded Waffles with 10g of protein per serving and partners with sneaker designer Dominic "The Surgeon" Ciambrone for a limited-edition sneaker collection. The collaboration supports No Kid Hungry, with all proceeds from the sneakers going towards the campaign to end childhood hunger.

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Aqsa Younas Rana
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Eggo Launches Protein-Packed Waffles and Sneaker Collab with The Surgeon

Eggo Launches Protein-Packed Waffles and Sneaker Collab with The Surgeon

Eggo, the beloved breakfast brand, has just introduced its most protein-packed offering to date: Eggo Fully Loaded Waffles. Boasting an impressive 10 grams of protein per two-waffle serving, these waffles come in two mouthwatering flavors: Chocolate Chip Brownie and Strawberry Delight. But that's not all – Eggo has also teamed up with renowned sneaker designer Dominic "The Surgeon" Ciambrone to create a limited-edition sneaker collection inspired by the new waffle flavors.

The Eggo Fully Loaded Kicks, handcrafted in Los Angeles, feature premium suede waffled leather in shades of chocolate brown or tan caramel with pops of pink. The sneakers even have a hidden zip stash pocket for a syrup packet on the go. "I'm thrilled to be part of this innovative collaboration with Eggo to help bring the essence of Fully Loaded Waffles onto the canvas of a sneaker," said Ciambrone. "I grew up eating Eggo waffles for breakfast and throughout the years have seen how influential the waffle-grid soles have become in this industry, so I'm excited to put our own twist on this iconic brand."

The limited-edition kicks will be available through three flash sales, starting on Friday, May 17 at noon ET, on UrbanNecessities.com. Each $150 pair comes with both flavors of Fully Loaded Waffles. Two more drops will follow on May 24 and May 31. Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellanova, said, "We're here to help them beat the chaos around what to eat and what to wear with a protein-packed collab both sneaker collectors and waffle superfans alike will be craving."

But the collaboration goes beyond fashion and flavor. All proceeds from the Eggo Fully Loaded Kicks will support No Kid Hungry, a national campaign dedicated to ending childhood hunger. Each pair sold translates to 1,500 meals for kids in need. Eggo will also make an additional $50,000 donation following the Fully Loaded Kicks program to further support families during breakfast and beyond.

Protein-loving fans can find the new Eggo Fully Loaded Waffles at retailers nationwide for an SRP of $5.99 for a 10-pack box. With four more fresh flavors dropping this spring, fans can stay up-to-date on the latest Eggo news on TikTok, Instagram, Facebook, or by visiting EggoWithEggo.com.

The Eggo Fully Loaded Waffles and Kicks collaboration offers a unique blend of breakfast innovation, sneaker culture, and social impact. With protein-packed waffles and limited-edition sneakers that give back, Eggo and The Surgeon have cooked up a partnership that satisfies appetites and makes a difference.

Key Takeaways

  • Eggo introduces Fully Loaded Waffles with 10g protein per 2-waffle serving.
  • Two flavors: Chocolate Chip Brownie and Strawberry Delight.
  • Limited-edition sneakers designed by Dominic "The Surgeon" Ciambrone.
  • Proceeds from sneakers support No Kid Hungry, providing 1,500 meals per pair sold.
  • Waffles available nationwide for $5.99, with more flavors dropping this spring.