Iga Świątek Becomes First Polish and Athlete Ambassador for Lancôme

Iga Świątek, the world's top-ranked women's tennis player, becomes Lancôme's first Polish ambassador, marking a significant milestone in her career and empowering women through their shared values.

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Wojciech Zylm
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Iga Świątek Becomes First Polish and Athlete Ambassador for Lancôme

Iga Świątek Becomes First Polish and Athlete Ambassador for Lancôme

Iga Świątek, the world's top-ranked women's tennis player , has been named as Lancôme's first Polish ambassador and the first athlete to represent the French luxury cosmetics brand. The partnership marks a significant milestone for the 21-year-old tennis star, who has already achieved impressive accomplishments on the court.

Świątek expressed her joy about the collaboration, stating, "It's a dream come true to be among Lancôme's ambassadors, and I'm delighted to be the first sports representative for the brand." She recalled her initial positive experience with Lancôme during her teenage years when she received their Idôle perfume as a gift, never imagining that she would one day become an ambassador for the brand.

The announcement was accompanied by a stunning debut photoshoot showcasing Świątek's elegance and femininity. She shared the news on social media, expressing her enthusiasm for this new endeavor with Lancôme. The partnership will allow Świątek to celebrate her feminine side beyond the confines of athletic apparel, as she often wears sportswear as a professional tennis player.

Lancôme praised Świątek as the "voice of the young generation" and an inspiration, noting that her commitment to supporting women aligns with the brand's values. Together, Świątek and Lancôme will be working on a program to support women in Poland, showcasing their shared goals and values .

Why this matters: This collaboration represents a proud moment for Świątek and highlights her growing global influence and recognition. As the first athlete ambassador for Lancôme, Świątek has the opportunity to empower women and encourage them to pursue their aspirations, both on and off the court.

Świątek's impressive achievements at a young age have already attracted attention worldwide. She has won 19 out of 22 WTA tournament finals and currently holds an impressive 24-3 win-loss record in 2024, with three titles in Australia, Doha, and Indian Wells. This partnership with Lancôme adds to Świątek's growing sponsorship portfolio, which includes prestigious brands like Rolex, Porsche, Visa, and Poland's biggest insurance company PZU.

Key Takeaways

  • Iga Świątek named Lancôme's first Polish ambassador and first athlete rep.
  • Świątek excited to celebrate her femininity beyond athletic apparel.
  • Lancôme praises Świątek as voice of young generation, aligning with brand.
  • Collaboration to support women in Poland, showcasing shared goals and values.
  • Świątek's impressive tennis achievements and growing sponsorship portfolio.