Ferrero Launches Tic Tac Chewy in the US with Unique Texture and Flavors

Ferrero North America launches Tic Tac Chewy, a new candy product with a crunchy exterior and chewy interior, in two varieties: Fruit Adventure and Sour Adventure. The product will be available at select retailers starting September, with a nationwide expansion planned for early 2025.

author-image
Aqsa Younas Rana
New Update
Ferrero Launches Tic Tac Chewy in the US with Unique Texture and Flavors

Ferrero Launches Tic Tac Chewy in the US with Unique Texture and Flavors

Ferrero North America, a division of the global confectionery company Ferrero Group, has announced the launch of Tic Tac Chewy, a new candy product that combines a crunchy exterior with a chewy inside, bursting with intense fruit flavors. The product marks Ferrero's first innovation exclusive to the US market, underscoring the company's commitment to sustained growth in the region.

Tic Tac Chewy will be available in two varieties: Fruit Adventure and Sour Adventure, each offering a mix of five fruity flavors: Cherry, Apple, Orange, Lemon, and Grape. The product is set to hit shelves at select retailers, including Walmart, Amazon, and Kroger, starting this September, with a nationwide expansion planned for early 2025.

Dan Cutchin, Vice President of Marketing at Ferrero USA, expressed enthusiasm for the new product, stating, "We're thrilled for candy fans to experience how fun and unique Tic Tac Chewy is." Jim Klein, Chief Customer Officer at Ferrero USA, added, "Ferrero has supercharged investment in our North American presence in recent years, with expanded manufacturing and R&D capabilities, additional world-class talent, and more and more product innovation."

The launch of Tic Tac Chewy is part of Ferrero's broader strategy to expand its presence and product offerings in North America. The company has been growing and investing significantly in the region, with expanded manufacturing and R&D capabilities, additional talent, and increased product innovation. Ferrero recently celebrated the opening of a new chocolate processing facility at its manufacturing center in Bloomington, Illinois, and is expected to open a Kinder Bueno production line later this year.

Ferrero is one of the world's largest confectionery companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with beloved treats and snacks, including Nutella, Kinder, Tic Tac, and Ferrero Rocher. The company entered the North American market in 1969 and has grown to more than 5,400 employees across 15 plants, warehouses, and offices in the United States, Canada, and the Caribbean.

The introduction of Tic Tac Chewy in the US market showcases Ferrero's commitment to innovation and growth in North America. With its unique texture and intense fruit flavors, the new product aims to capture the attention of candy lovers and further strengthen Ferrero's position in the competitive confectionery industry.

Key Takeaways

  • Ferrero launches Tic Tac Chewy, a new candy with crunchy exterior and chewy interior.
  • Tic Tac Chewy comes in two varieties: Fruit Adventure and Sour Adventure.
  • Product will be available at select retailers starting September, with nationwide expansion in 2025.
  • Ferrero invests in North American growth with expanded manufacturing, R&D, and talent.
  • Tic Tac Chewy is Ferrero's first innovation exclusive to the US market.