Oreo and Sour Patch Kids Unveil Limited-Edition Cookie Collaboration for 2024

Oreo and Sour Patch Kids team up to release a limited-edition sweet and sour cookie in 2024, accompanied by an exclusive merchandise collection. This unique crossover is expected to excite fans and drive sales for both brands.

author-image
Geeta Pillai
Updated On
New Update
Oreo and Sour Patch Kids Unveil Limited-Edition Cookie Collaboration for 2024

Oreo and Sour Patch Kids Unveil Limited-Edition Cookie Collaboration for 2024

Oreo, the iconic cookie brand, has announced an exciting partnership with Sour Patch Kids to release a limited-edition cookie in 2024. The new Oreo Sour Patch Kids cookies will feature a golden Oreo exterior with a sour and sweet creme filling inspired by the popular Sour Patch Kids candy.

The cookies will have a unique flavor profile, with multi-colored sour sugar bits baked into the creme to deliver a sweet and sour taste experience. "The cookie is sweet and fruity at first, but then you get a sour kick," said a food blogger who had an early taste of the new product.

To celebrate the partnership, Oreo and Sour Patch Kids are also releasing an exclusive merchandise collection. The limited-edition line will include a matching crewneck and joggers, bucket hat, crossbody bag, hair clips, and socks. The merchandise will be available on Oreo's website starting May 2, while the cookies will hit store shelves nationwide on May 6.

Why this matters: The collaboration between Oreo and Sour Patch Kids marks a unique crossover between two beloved snack brands. The limited-edition release is expected to generate enthusiasm among fans and potentially drive sales for both companies.

Pre-sales for the Oreo Sour Patch Kids cookies will begin on April 24 on Oreo's website, with the cookies priced at $4.50 per pack online and $5.29 in stores. The partnership was teased by Sour Patch Kids on Twitter back in 2022, sparking speculation and anticipation among fans. "We couldn't pass up the opportunity to partner with Oreo on this playful take of our classic cookie," said the innovation brand manager for Sour Patch Kids.

Key Takeaways

  • Oreo and Sour Patch Kids to release limited-edition cookie in 2024.
  • New cookie features golden Oreo exterior with sour and sweet creme filling.
  • Exclusive merchandise collection to celebrate the partnership launching May 2.
  • Pre-sales for the cookies start April 24, priced at $4.50 online and $5.29 in-store.
  • Collaboration marks a unique crossover between the two beloved snack brands.