Reese's Launches New Peanut Butter Peanut Shapes for Limited Time

Reese's, the beloved peanut butter cup brand, is introducing a new limited-edition product: Reese's Peanut Butter Peanut Shapes. The candy, which features Reese's signature peanut butter and chocolate combination in the shape of a peanut, is currently available in select stores like Walmart and will be rolling out to more locations in the coming weeks.

While Reese's has a long history of releasing holiday-themed shapes, the Peanut Butter Peanut Shapes mark a departure as a non-holiday offering. The packaging for the new product may not exactly match the shape of the candy inside, but fans can expect the same exceptional flavor that Reese's shapes are known for delivering.

The launch of Reese's Peanut Butter Peanut Shapes comes as Americans continue to demonstrate their love for peanut butter. The United States consumes about 700 million pounds of peanut butter annually, a devotion that can be traced back to the spread's invention in the 1890s. Peanut butter's enduring popularity is rooted in its affordability, versatility, and cultural significance in American cuisine.

Reese's has not yet announced how long the Peanut Butter Peanut Shapes will be available or if they will become a permanent addition to the brand's lineup. "The focus is on the exceptional flavor that Reese's shapes are known for," despite any discrepancies between the packaging and the actual candy shape, according to the brand.

Key Takeaways

• Reese's introduces new limited-edition Peanut Butter Peanut Shapes.
• Shapes feature Reese's signature peanut butter and chocolate combination.
• Peanut butter's popularity in the US traced back to 1890s invention.
• New product taps into America's affinity for peanut butter treats.
• Reese's focus is on exceptional flavor despite packaging-product mismatch.