Häagen-Dazs Reopens Historic Brooklyn Heights Location

Häagen-Dazs' Brooklyn Heights location reopened after a two-month renovation, featuring modern designs and commemorative murals. The brand also introduced sustainable packaging and utensils, honoring its founders' legacy while adapting to the present day.

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Nitish Verma
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Häagen-Dazs Reopens Historic Brooklyn Heights Location

Häagen-Dazs Reopens Historic Brooklyn Heights Location

Häagen-Dazs' iconic Brooklyn Heights location on Montague Street reopened on April 27 after a two-month renovation. The store, which is the brand's first brick-and-mortar location, has been redesigned with a modern romantic touch to commemorate the founders and their love of the city.

The renovated store features two murals by Chase Design. The first mural depicts the founders, Rose and Reuben Mattus, holding each other and eating ice cream cones, surrounded by the ingredients that made their ice cream famous. The second mural showcases the Brooklyn Bridge, the Manhattan skyline, cocoa beans, and an ice cream cone in bright colors.

Häagen-Dazs was founded in the Bronx around 1960 by Rose and Reuben Mattus, two Polish Jewish immigrant visionaries. Thebrand's commitmentto using high-quality ingredients, such as fresh cream, real egg yolks, and Belgian chocolate, helped it stand out from competitors. The density of their ice cream, which was accidentally discovered due to a malfunctioning air pump, became a signature element of the brand.

In addition to the renovation, Häagen-Dazs has made changes to its packaging, with all non-plastic ice cream cups and lids now made from 100% compostable material. The brand plans to continue working on more sustainable plastic alternatives in the near future. The spoons used in the shops will also transition to compostable materials this year, and the straws are made of compostable marine materials.

Häagen-Dazs has a long-time commitment to the Brooklyn community, particularly with North Brooklyn Angels, a volunteer-powered non-profit that brings food to those in need through a mobile soup kitchen. Kate Hawkins, 63, who has lived in the area all her life, said, "I was very disappointed when I saw it had closed. I thought we were going to lose a lovely small piece of the neighborhood's history." Adam Hanson, president of Häagen-Dazs Shops, emphasized, "We wanted to make sure when you walk in that you feel the history and you feel the story of where this shop started."

The reopening of Häagen-Dazs' historic first location on Montague Street in Brooklyn Heights celebrates the brand's roots and commitment to the community. With its modern redesign, commemorative murals, and sustainable packaging efforts, Häagen-Dazs continues to honor its founders' legacy while adapting to the present day.