Meghan Markle's American Riviera Orchard Brand Eyes Expansion

Meghan Markle launches lifestyle brand American Riviera Orchard, filing a trademark application for various products. The brand's Instagram page gains over 600,000 followers, featuring behind-the-scenes content of Markle arranging flowers and cooking.

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Nitish Verma
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Meghan Markle's American Riviera Orchard Brand Eyes Expansion

Meghan Markle's American Riviera Orchard Brand Eyes Expansion

Meghan Markle, the Duchess of Sussex, has been making waves with her new lifestyle brand, American Riviera Orchard. The brand, which launched in early 2024, has already gained a significant following on Instagram, with over 600,000 followers eagerly awaiting updates on the duchess's latest venture.

Back to the California-based area of Montecito where Markle resides with her husband, Prince Harry, and their two children, Archie and Lilibet, has filed a trademark application covering a wide range of products. The application, submitted on March 9, 2024, includes items such as tableware, kitchen linens, body soap, cosmetics, and even pet shampoo.

The brand's Instagram page, launched on March 14, gained an impressive 44,500 followers within just one hour and had amassed 380,000 followers by the following day. The page features a behind-the-scenes story showing Markle arranging flowers and cooking in a kitchen, set to the tune of "I Wish You Love" by Nancy Wilson.

According to trademark applications filed in February 2024, American Riviera Orchard will have both online and in-person retail components. The brand is registered to Mama Knows Best, LLC, which shares a mailing address with Harry and Meghan's Archewell organization in Beverly Hills, California.

This is not Markle's first foray into the lifestyle realm. She previously ran a successful blog called The Tig from 2014 to 2017, which she shut down before her engagement to Prince Harry. The couple also launched the Sussex Royal Instagram account in 2019, amassing 9.2 million followers, to share their efforts and the causes they supported.

As the American Riviera Orchard brand continues to gain traction, there is speculation that Markle may leverage her celebrity connections and impressive Instagram following to expand the brand into a private members club in Montecito. With her track record of success in the lifestyle space and her global influence, it seems the possibilities are endless for the Duchess of Sussex's latest endeavor.

Key Takeaways

  • Meghan Markle launches lifestyle brand American Riviera Orchard in 2024.
  • The brand gains 600,000 Instagram followers and files for wide-ranging trademarks.
  • Products will include tableware, kitchen linens, body soap, cosmetics, and pet shampoo.
  • The brand will have online and in-person retail components in Montecito, California.
  • Speculation suggests Markle may expand the brand into a private members club.