Michael Flatley Launches Flatley Whiskey 'The Dreamer' in Tribute to Late Father

Michael Flatley launches his signature Irish whiskey, Flatley Whiskey 'The Dreamer', in Dublin's Mansion House, a premium five-year-old triple-cask blend priced at €45 a bottle. The whiskey is a tribute to his late father and will be available in Ireland, with a stateside launch planned for summer and worldwide launch in 2025.

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Nitish Verma
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Michael Flatley Launches Flatley Whiskey 'The Dreamer' in Tribute to Late Father

Michael Flatley Launches Flatley Whiskey 'The Dreamer' in Tribute to Late Father

Michael Flatley, the renowned Riverdance and Lord of the Dance star, has launched his signature Irish whiskey, Flatley Whiskey 'The Dreamer', in Dublin's Mansion House. The premium five-year-old triple-cask blend, priced at €45 a bottle, is a heartfelt tribute to Flatley's late father, Michael Snr.

Crafted in partnership with Ireland's esteemed Master Blender, Noel Sweeney, and distilled at the Great Northern Distillery, Flatley Whiskey 'The Dreamer' embodies the essence of Irish tradition and the spirit of achieving the extraordinary. "For me, Irish whiskey, much like Irish dance, embodies the essence of Ireland — its history, its spirit, and its ability to bring people together in celebration," Flatley said at the launch event.

The Flatley family crest adorns each bottle, paying homage to Michael's father, who left Ireland for the United States in 1947 and remained his son's hero throughout his life. Michael Snr passed away in 2015 at the age of 88, and Flatley has long dreamed of creating his own Irish whiskey to leave a legacy for the Flatley name. "Irish Whiskey was a favourite of my father's. It was through his passion that I came to appreciate its complex flavours. So, it's a very proud moment to launch Flatley Irish Whiskey, as I know he will be smiling down on me," Flatley shared.

The whiskey's label reads: "Savour the spirit of ambition and the warmth of achieving the extraordinary. Dream boldly, savour deeply." Flatley was meticulously involved in every aspect of the whiskey's creation, from the blend to the bottle design, ensuring a standard of excellence synonymous with his name. The idea for Flatley Irish Whiskey was born during the multimillion-pound restoration of his beloved Castlehyde estate in Cork, where the whiskey room has hosted many tastings, including the first sampling of Flatley's Irish Whiskey.

Flatley Irish Whiskey is now available in stores, bars, and hotels throughout Ireland, and online at flatleywhiskey.com. Ireland's leading grocery retailer, SuperValu, is already stocking the drink in over 175 stores across the country. A stateside launch is planned for this summer, with a worldwide launch set for 2025.

The launch of Flatley Whiskey 'The Dreamer' marks a significant milestone in Michael Flatley's career, as he ventures into the world of Irish whiskey with a premium offering that pays tribute to his late father and the dreams that fuel extraordinary achievements. With its nationwide availability in Ireland and upcoming international launches, Flatley Whiskey is set to bring the spirit of Ireland to whiskey enthusiasts around the world.

Key Takeaways

  • Michael Flatley launches Flatley Whiskey 'The Dreamer', a premium Irish whiskey.
  • The whiskey is a 5-year-old triple-cask blend, priced at €45 a bottle.
  • Flatley Whiskey is a tribute to Flatley's late father, Michael Snr.
  • The whiskey is available in Ireland, with a US launch planned for summer 2024.
  • A worldwide launch is set for 2025, with online sales at flatleywhiskey.com.