Murphy's Naturals Unveils Eco-Friendly Packaging Refresh

Murphy's Naturals, an outdoor lifestyle brand, unveils a brand refresh featuring a new logo and eco-friendly packaging designs. The new packaging incorporates reduced plastics, sustainable materials, and post-consumer recycled content to minimize environmental impact.

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Aqsa Younas Rana
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Murphy's Naturals Unveils Eco-Friendly Packaging Refresh

Murphy's Naturals Unveils Eco-Friendly Packaging Refresh

Murphy's Naturals, a prominent outdoor lifestyle brand, has unveiled a significant brand refresh featuring a new logo and nature-inspired packaging designs. The redesign aims to boost the visual appeal and effectively communicate the efficacy of their products to consumers.

Why this matters: As consumers increasingly prioritize sustainability, companies like Murphy's Naturals are taking steps to reduce their environmental impact, setting a positive precedent for the industry as a whole. This shift towards eco-friendly practices can have a significant ripple effect, influencing consumer behavior and driving demand for sustainable products across various sectors.

The refreshed packaging incorporates several eco-friendly improvements, including reduced plastics, elimination of unnecessary dyes, increased post-consumer recycled content, and sustainable natural desiccants. Plastic bags for incense sticks have been replaced with paper, and plastic windows have been removed from Mosquito Repellent Tea Light Candles. The Lemon Eucalyptus Oil Spray bottles now contain 50% post-consumer recycled plastic, a 25% increase from the previous packaging.

"We are thrilled to introduce our refreshed brand and packaging, which not only enhances the aesthetic appeal of our products but also reflects our commitment to sustainability," said Pamela Riney-Kehrberg, Marketing Manager at Murphy's Naturals. "By reducing plastics, eliminating unnecessary dyes, and increasing the use of post-consumer recycled materials, we are taking significant steps towards minimizing our environmental impact."

The brand refresh coincides with Murphy's Naturals' substantial retail growth and expanded shelf presence at major retailers such as Walmart, Costco, Target, REI, and Whole Foods. The company's products, which include natural insect repellents, mosquito repellent candles, and outdoor accessories, have gained popularity among consumers seeking effective and eco-friendly solutions for their outdoor activities.

Founded in 2014, Murphy's Naturals has been dedicated to creating plant-based products that are not only effective but also kind to the environment. The company sources high-quality, natural ingredients and employs sustainable manufacturing practices to minimize its ecological footprint. With the brand refresh and eco-friendly packaging improvements, Murphy's Naturals reinforces its position as a leader in the outdoor lifestyle industry.

The refreshed Murphy's Naturals products are now available at retailers nationwide and on the company's website. As consumers increasingly prioritize sustainability and seek eco-friendly alternatives, Murphy's Naturals is well-positioned to meet the growing demand for effective, natural outdoor products that align with their values.