Paige DeSorbo Teams Up with Malibu for Summer Vacation Campaign

TV personality Paige DeSorbo has partnered with Malibu to launch a summer campaign promoting a vacation lifestyle, featuring her signature Malibu Paige Breeze cocktail, and offering no-travel-needed experiences through cabanas and lounges at pools in Dallas, aiming to bring the summer vacation experience to anyone, anywhere. The campaign, set in a summer vacation context, highlights Malibu's position as the top summer spirit brand and DeSorbo's role as the perfect ambassador for the brand. This description focuses on the primary topic of the article (the partnership between Paige DeSorbo and Malibu), the main entities involved (Paige DeSorbo, Malibu, and ResortPass), the context of the summer vacation lifestyle, and the significant actions and consequences of the campaign. The description also provides objective and relevant details that will help an AI generate an accurate visual representation of the article's content, such as the setting of pools in Dallas and the signature cocktail.

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Aqsa Younas Rana
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Paige DeSorbo Teams Up with Malibu for Summer Vacation Campaign

Paige DeSorbo Teams Up with Malibu for Summer Vacation Campaign

TV personality Paige DeSorbo has partnered with Malibu to launch a summer campaign promoting a vacation lifestyle and her signature Malibu Paige Breeze cocktail. The collaboration, announced in New York City on May 14, 2024, aims to bring the summer vacation experience to anyone, anywhere, without the need to leave the city.

As part of the partnership, Malibu and ResortPass have set up cabanas at pools around Dallas, including Omni Dallas Las Colinas, Hilton Anatole, and Virgin Dallas. Each cabana experience comes with a poolside cabana or lounge chair, Malibu cocktails, and summery swag. Booking for these experiences starts on May 14.

DeSorbo expressed her excitement about the collaboration, saying, "I'm so excited to be teaming up with Malibu, what better duo to advise on how to live your best vacation life. No matter your location, I'm here to tell you that you can unlock your vacation self in simple ways that starts with finding a spot to meet up with your friends, putting on a fabulous outfit and sipping a delicious cocktail like my Malibu Paige Breeze."

Malibu Brand Director Saragh Killeen praised DeSorbo as the perfect ambassador for the brand, stating, "Paige is so uniquely positioned to be an ambassador for the #1 spirit brand associated with summer seeing as she brings summer to homes nationwide year-round showcasing her undeniable charm and humor as someone who doesn't take herself too seriously."

The partnership comes as a response to a OnePoll survey conducted in February 2023, which revealed that 78% of people wish they could be their free-spirited vacation selves at home. Malibu, a brand that believes you don't need to physically be on vacation to tap into that side of you, is proud to partner with DeSorbo to launch Malibu-inspired programming with ResortPass and LSPACE.

To book a Malibu x Resort Pass cabana, purchase a Malibu x LSPACE bag, and learn more about DeSorbo's tips for being your best vacation-self this summer, visit MalibuDrinks.com/VacationYou and follow MalibuDrinksUS. The campaign showcases Malibu's position as the number one spirit brand associated with summer, according to a Prime FY23 Q4 report.

Malibu's parent company, Pernod Ricard USA, is the premium spirits and wine company in the U.S. and the largest subsidiary of Paris, France-based Pernod Ricard SA. In January 2024, Conor McQuaid will become CEO of North America (USA & Canada) for Pernod Ricard.

The Malibu and Paige DeSorbo summer campaign brings the vacation experience to everyday life, offering no-travel-needed experiences and offerings for those who wish to tap into their free-spirited vacation selves at home. With DeSorbo's signature Malibu Paige Breeze cocktail and the brand's position as the top summer spirit, this partnership aims to make the summer vacation lifestyle accessible to all.

Key Takeaways

  • TV personality Paige DeSorbo partners with Malibu for a summer campaign.
  • Malibu and ResortPass offer cabana experiences at Dallas pools starting May 14.
  • DeSorbo's signature cocktail is the Malibu Paige Breeze.
  • 78% of people wish they could be their vacation selves at home, according to a OnePoll survey.
  • The campaign aims to bring the summer vacation experience to anyone, anywhere.